7:30am • First Timers’ & Mentors Breakfast - sponsored by
7:30am • JCIRA ERB Meeting - Refreshments sponsored by
8:30am • Session 1.01: Roles of Virtual influencers in Advertising
8:30am • Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application
8:30am • Session 1.01b: Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers
8:30am • Session 1.01c: Virtual Influencers Beyond Social Media: Reevaluating Endorser Effects in Virtual Influencer Advertising
8:30am • Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement
8:30am • Session 1.02
8:30am • Session 1.02a: Overcoming Resistance: The Role of Message Framing and Familiarity in Promoting Regenerative Agriculture Among Farmers and Non-Farmers
8:30am • Session 1.02b: Empathy or Morality: Investigating Strategic Communication Interventions for Combatting Extremism
8:30am • Session 1.02c: The Mind of Advertising Creatives as Internal Media: Tracing the Paths to “Aha” in the Creative Thinking Process
8:30am • Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters
8:30am • Session 1.03: Special Topic Session
8:30am • Session 1.03a: Expanding Horizons: Integrating Global Engagement in Advertising Education
8:30am • Publication Committee Meeting
10:00am • Coffee Break - Sponsored by
10:30am • Session 1.04: Roles of AI in Advertising
10:30am • Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions
10:30am • Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads
10:30am • Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements
10:30am • Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads
10:30am • Session 1.05: Generation, Culture, and DEI in Advertising
10:30am • Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension
10:30am • Session 1.05b: The Dynamic Effects of Nature Anthropomorphism and Environmental Risk on Gen Z’s Pro-Environmental Engagement: A Comparison of Online and Offline Activities
10:30am • Session 1.05c: A Future and History of Inextricability: The Logical Equivalence of DEI and Sustainability in Advertising
10:30am • Session 1.05d: Progressive or Regressive? The Impact of Cultural and Age Differences on Brand Activism Perceptions
10:30am • Session 1.06: Advertising Issues of Today's Time
10:30am • Session 1.06a: Navigating consumer acceptance of cultured meat: An exploratory narrative review of communication strategies
10:30am • Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement
10:30am • Session 1.06c: The Role of Luxury in Conspicuous Consumption: Exploring the Influence of Materialism, Perceived Toxic Positivity Intentions, and Social Comparison
10:30am • Session 1.06d: The Parts are Better than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies
10:30am • Session 1.07: Special Topic Session
10:30am • Session 1.07a: The Interplay of Advertising and Startups: Opportunities for Research and Practice
12:00pm • Lunch
1:30pm • AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good
2:30pm • Session 1.08: Advertising in Counties and Cultures
2:30pm • Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
2:30pm • Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society
2:30pm • Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers
2:30pm • Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands
2:30pm • Session 1.09: Manipulations, Sponsorships and Authenticity
2:30pm • Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach
2:30pm • Session 1.09b: Adolescents’ Reactions to Digital Manipulation in Influencer Ads: The Role of Inferences of Manipulative Intent in Shaping Advertising Outcomes
2:30pm • Session 1.09c: The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements
2:30pm • Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising
2:30pm • Session 1.10: Session Title: Advertising Creative, Professionals, and Educators
2:30pm • Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction
2:30pm • Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals
2:30pm • Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries
2:30pm • Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints
2:30pm • Session 1.11: Special Topic Session
2:30pm • Session 1.11: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work
4:00pm • Coffee Break - Sponsored by
4:30pm • Session 1.12: Advertising in Media, Platforms, and Contexts
4:30pm • Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising
4:30pm • Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads
4:30pm • Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest
4:30pm • Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement
4:30pm • Session 1.13: Disclosure and Consumer Reactions
4:30pm • Session 1.13a: Lower Your Expectations: How Source, Claim Explicitness, and Disclosure Specificity Impact MLM Distributor Earnings Estimates
4:30pm • Session 1.13b: Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention
4:30pm • Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity
4:30pm • Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising
4:30pm • Session 1.14: Special Topic Session
4:30pm • Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators
4:30pm • JA ERB & AE Meeting - Refreshments sponsored by
6:00pm • AAA Members' Meeting
7:00pm • AAA President's Reception - Sponsored by
