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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JF
Julian Felix Kopka (University of Wuppertal)
LB
Lennart Borgmann (University of Wuppertal)
TL
Tobias Langner (University of Wuppertal)
Friday March 7, 2025 8:30am - 10:00am PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 2
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