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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Thursday, March 6
 

9:00am PST

Preconference 1: Challenges and Directions for Advertising Research in Multicultural Settings Room 8Colin Campbell (University of San Diego) • Osnat Roth-Cohen (Ariel University) • Ed Timke (Michigan State University) • Juliana Fernandes (University of Florida) • Jooyoung Kim (University of Georgia) • Martin Eisend (University Viadrina in Frankfurt/Oder) • Shintaro Okazaki (King's College London) • Charles Ray Taylor (Villanova University) Executive Committee Meeting Room 8 (Marriott Hotel)

1:00pm PST

Preconference 2: Working in Academia: Building an Academic Reputation & Successful Career Marriott HotelMengtian Jiang (University of Kentucky) • Gayle Kerr (Queensland University of Technology) • Juan Mundel (Arizona State University) • Claire M Segijn (University of Minnesota) • Charles R. "Ray" Taylor (Villanova University) • Jing Yang (Loyola University Chicago) • Heidi Hennink-Kaminski (Michigan State University) • Jef I. Richards (Michigan State University)

6:00pm PST

Welcome Reception TBA

9:30pm PST

Graduate Reception TBA
 
Friday, March 7
 

7:30am PST

First Timers’ & Mentors Breakfast - sponsored by TBA JCIRA ERB Meeting - Refreshments sponsored by TBA

8:30am PST

Session 1.01: Roles of Virtual influencers in Advertising TBA Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign) Session 1.01b: Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers TBAGuolan Yang (University of Illinois Urbana Champaign) • Jinping Wang (University of Florida) Session 1.01c: Virtual Influencers Beyond Social Media: Reevaluating Endorser Effects in Virtual Influencer Advertising TBAXiaohan Hu (San Diego State University) • Jiyoon Han (San Diego State University) Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement TBAJihye Kim (University of Kentucky) • Minseong Kim (Louisiana State University Shreveport) Session 1.02 TBA Session 1.02a: Overcoming Resistance: The Role of Message Framing and Familiarity in Promoting Regenerative Agriculture Among Farmers and Non-Farmers TBAOlivia Bullock (University of Florida) • Jacqueline Oullette (University of Waterloo) Session 1.02b: Empathy or Morality: Investigating Strategic Communication Interventions for Combatting Extremism TBAJoshua Cloudy (University of Georgia) Session 1.02c: The Mind of Advertising Creatives as Internal Media: Tracing the Paths to “Aha” in the Creative Thinking Process TBAAlexander Tevi (Newcastle University) • Andrew Lindridge (Newcastle University) • Busayo Anthony Olarotimi (Newcastle University) Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters TBAJulian Felix Kopka (University of Wuppertal) • Lennart Borgmann (University of Wuppertal) • Tobias Langner (University of Wuppertal) Session 1.03: Special Topic Session TBA Session 1.03a: Expanding Horizons: Integrating Global Engagement in Advertising Education TBAJuan Mundel (Arizona State University) • Kasey Windels (University of Florida) • Tony Deng (DePaul) • Sydney Chinchanachokchai (University of Akron) • Faye Yang (Grand Valley State University) • Kelly Chu (DePaul University) Publication Committee Meeting TBA

10:00am PST

Coffee Break - Sponsored by TBA

10:30am PST

Session 1.05: Generation, Culture, and DEI in Advertising TBA Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension TBADoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma) Session 1.05b: The Dynamic Effects of Nature Anthropomorphism and Environmental Risk on Gen Z’s Pro-Environmental Engagement: A Comparison of Online and Offline Activities TBAHyun Ju Jeong (University of Kentucky) • Mikyoung Kim (Hongik University) Session 1.05c: A Future and History of Inextricability: The Logical Equivalence of DEI and Sustainability in Advertising TBASusan McFarlane-Alvarez (Michigan State University) Session 1.05d: Progressive or Regressive? The Impact of Cultural and Age Differences on Brand Activism Perceptions TBAXinyu Zhao (University of Miami) • Sophia Mueller (University of Miami) • Regina Ahn (University of Miami) • Chen Chen (University of Miami) • Dongqing Xu (University of Miami) • Geyi Wang (University of Miami) • Hui Shi (University of Miami) Session 1.06: Advertising Issues of Today's Time TBA Session 1.06a: Navigating consumer acceptance of cultured meat: An exploratory narrative review of communication strategies TBAJingen Xuan Leona Su (University of Illinois Urbana Champaign) • Leona Su (University of Illinois Urbana Champaign) • Yan (Anna) Liu (University of Illinois Urbana Champaign) • Ziyang Gong (University of Illinois Urbana Champaign) • Tianli Chen Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement TBASaleem Alhabash (Michigan State University) • Subhalakshmi Bezbaruah (Michigan State University) Session 1.06c: The Role of Luxury in Conspicuous Consumption: Exploring the Influence of Materialism, Perceived Toxic Positivity Intentions, and Social Comparison TBAJeeyun Park (The University of Texas at Austin) • Matthew Eastin (The University of Texas at Austin) Session 1.06d: The Parts are Better than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies TBAYing Huang (University of West Florida) Session 1.07: Special Topic Session TBA Session 1.07a: The Interplay of Advertising and Startups: Opportunities for Research and Practice TBASatya Venneti (Telling.ai) • Chris Vargo (Socialcontext.ai/University of Colorado Boulder) • Shreyas Venugopalan (AdSkate Inc.) • Vanitha Swaminathan (University of Pittsburgh) Session 1.04: Roles of AI in Advertising TBA Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions TBAXiaohan Hu (San Diego State University) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) • Chen Chen (University of Miami) Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads TBAYang Feng (University of Florida) • Xinyi Zuo (University of Florida) • Hyehyun (Julia) Kim (University of Tampa) Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements TBAMatthew Eastin (University of Texas at Austin) • Y. Greg Song (University of St. Thomas) Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads TBAYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston)

12:00pm PST

Lunch TBA

1:30pm PST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good TBAJean Railla (New York University) • Martin Eisend (University of Vienna) • Lucy Atkinson (University of Texas at Austin) • Colin Campbell (University of San Diego)

2:30pm PST

Session 1.09: Manipulations, Sponsorships and Authenticity TBA Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign) Session 1.09b: Adolescents’ Reactions to Digital Manipulation in Influencer Ads: The Role of Inferences of Manipulative Intent in Shaping Advertising Outcomes TBADelia Balaban (Babes-Bolyai University) • Marius Mauer (Babes-Bolyai University Cluj-Napoca) • Meda Mucundorfeanu (Babes-Bolyai University) Session 1.09c: The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements TBAEun Yeon Kang (Bryant University) • Rachel Lim (Oklahoma State University) • Yoon Hi Sung (Yonsei University) Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising TBAShikhar Bhaskar (University of Plymouth) • Xiazhao Chen (University of Plymouth) • Rob Angell (University of Stirling) Session 1.10: Session Title: Advertising Creative, Professionals, and Educators TBA Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction TBAKasey Windels (University of Florida) • Simona Rivero (University of Florida) Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals TBAMichael Devlin (Texas State University) • Stephanie Dailey (Texas State University) Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries TBABea Turnbull (University of Portsmouth) • Sarah Turnbull (University of Portsmouth) Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints TBAKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami) Session 1.11: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work TBAEdward Timke (Michigan State University) • Eric Haley (University of Tennessee) • Josh Loebner (VML) • Cathy Chan Butler (American Association of Advertising Agencies) • Summer Shelton (Limelight Insights by Shugoll) • Erin Whiteside (University of Tennessee) • Maria DeMoya (University of Tennessee) • Beth Haller (Towson University) • Michelle Nelson (University of Illinois Urbana-Champaign) Session 1.11: Special Topic Session TBA Session 1.08: Advertising in Counties and Cultures TBA Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release TBASophia Mueller (University of Miami) • Regina Ahn (University of Miami) • Hui Shi (University of Miami) Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society TBAMeshari Alotaibi (University of southern mississippi) Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers TBABryce Whitwam (Syracuse University) Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands TBADorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) • Itay Oleinik (Ariel University)

4:00pm PST

Coffee Break - Sponsored by TBA

4:30pm PST

Session 1.13: Disclosure and Consumer Reactions TBA Session 1.13a: Lower Your Expectations: How Source, Claim Explicitness, and Disclosure Specificity Impact MLM Distributor Earnings Estimates TBABart Woydynski (University of Georgia) • Haoyue Xiang (University of Georgia) • Nathaniel Evans (University of Georgia) Session 1.13b: Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention TBAEric Haley (University of Tennessee) • Knoxville) • Jie Chen (University of Tennessee Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity TBAJiyeon Lee (Ewha Womans University) • Eunice Kim (Ewha Womans University) Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising TBAKacy Kim (Bryant University) • Tobias Langner (University of Wuppertal) • Charles R. Taylor (Villanova University) • Sukki Yoon (Bryant University) • Sohyeon Park (Korea University) Session 1.14: Special Topic Session TBA Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators TBAColin Parajon (Netflix) • Alex Sebnaoui (R/GA) • Jim Helberg (RPA) • Armand McCoy (American Advertising Federation) Session 1.12: Advertising in Media, Platforms, and Contexts TBA Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising TBAMatthew Pittman (University of Tennessee) • Eric Haley (University of Tennessee) • Jie Chen (University of Tennessee) Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads TBAAlice Ji (University of Illinois Urbana Champaign) • Chun-Yao Wang (University of Illinois Urbana Champaign) • Haoxue Luo (University of Illinois Urbana Champaign) • Kevin Gilloly (University of Illinois Urbana Champaign) • Muskan Khowaja (University of Illinois Urbana Champaign) • Nelson Oshodi (University of Illinois Urbana Champaign) • Ruiheng Sun (University of Illinois Urbana Champaign) • Zoe Randolph (University of Illinois Urbana Champaign) Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest TBAVeronica Thomas (Old Dominion University) • Kendra Fowler (Youngstown State University) • Faa Taheran (Old Dominion University) • Abdolali Mortazavi (Old Dominion University) Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement TBATobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal) JA ERB & AE Meeting - Refreshments sponsored by TBA

6:00pm PST

AAA Members' Meeting TBA

7:00pm PST

AAA President's Reception - Sponsored by TBA
 
Saturday, March 8
 

7:30am PST

Past Presidents' Advisory Board Breakfast - Sponsored by TBA JIA ERB Meeting - Refreshments sponsored by TBA

8:30am PST

Session 2.01: Green, Environmental, Sustainable Advertising TBA Session 2.01a: Framing the Future: How the Perception of Psychological Distance in Environmental Ads Influences Moral Disengagement and Policy Support TBASaima Kazmi (University of Oregon) Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying TBAMengtian Jiang (University of Kentucky) • Shuai Guo (University of Kentucky) Session 2.01c: Emotional Responses To Rational And Emotional Sustainable Brand Advertising: A Comparison Of Self-reported Measures And Physiological Measures TBAVesna Zabkar (University of Ljubljana) • Mila Zecevic (University of Ljubljana) • Simon Jamšek (University of Ljubljana) Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It TBAMatthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) • Eric Haley (University of Tennessee) Session 2.02: Systematic Reviews in Contemporary Advertising TBA Session 2.02a: Digital Advertising Effectiveness: A Meta-Analysis TBAFarid Tarrahi (University of Vienna) • Katja Brunk (University of Vienna) • Martin Eisend (University of Vienna) Session 2.02b: A Meta-analysis of Subliminal Advertising and Consumer Attitudes TBAMd Shahedur Rahman (University of Colorado Boulder) Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework TBAXinyu Zhao (University of Miami) • Chen Chen (University of Miami) • Xiao Liang (University of Miami) Session 2.02d: Feel the Narrative: A Systematic Review of Unlocking Sensory Advertising for NGOs TBATheodoros Lappas (Athens University of Economics and Business • Aikaterini Avgeropoulou (University of Nicosia in Cyprus) • Ioanna Papasolomou (University of Nicosia in Cyprus) • Greece) • Yioula Melanthiou (Cyprus University of Technology) Sesson 2.03: Special Topic Session TBA Sesson 2.03a: Innovative Topics on Research in Sustainability and Advertising TBACharles R. Taylor (Villanova University) • Eunjin (Anna) Kim (University of Southern California) • Hye Jin Yoon (University of Georgia) • Kacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Yoon-Joo Lee (Washington State University) • Yuhosua Ryoo (University of Minnesota Duluth) • Dana Alden (University of Hawaii) • Qimei Chen (University of Hawaii) • Lamberto Zollo (University of Milan) • Riccardo Rialti (University of Siena) • Tyler Milfield (Villanova University)

10:00am PST

Coffee Break - Sponsored by TBA Comittee Meetings TBA

11:00am PST

Sesson 2.05: Privacy Issues in Advertising TBA Sesson 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising TBAIlwoo Ju (Purdue University) Sesson 2.05b: Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model TBAUn Chae Chung (University of Wisconsin Whitewater) Sesson 2.05c: Rethinking the Concept of Social Media Privacy Concerns TBACristian Buzeta (Universidad de Chile) • Freya De Keyzer (Erasmus University Rotterdam) • Jean Pfiffelmann (EM Strasbourg Business School) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Sesson 2.05d: Social Media Privacy Concerns: A Systematic Literature Review and Future Research Agenda TBACristian Buzeta (Universidad de Chile) • Freya De Keyzer (Erasmus University Rotterdam) • Jean Pfiffelmann (EM Strasbourg Business School) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Sesson 2.06: Advertising Message Strategies TBA Sesson 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness TBAKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Hyunju Shin (Kennesaw State University) Sesson 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality TBATemple Northup (San Diego State University) • Yang Feng (University of Florida) • Hojoon Choi (University of Houston) • Kyunga Yoo (Korea Telecom) • Nah Ray Han (Georgia College and State University) Sesson 2.06c: Tired of Health Messages? Examining How Message Fatigue Impacts Evaluations and Sharing Intentions of Health PSAs TBABuduo Wang (Texas Tech University) Sesson 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated TBADaniel Bruns (University of Wuppertal) • Tobias Langner (University of Wuppertal) • Stefan Rohrbach (University of Wuppertal) Sesson 2.07: Special Topics: AI in Biometrics Research: Opportunities and Controversies in Advertising Research and Practice TBAGlenna Read (University of Georgia) • Taylor Wen (University of South Carolina) • Jessica Wilson (iMotions) • Kieu Wong (iMotions) • Steven Holiday (University of Alabama) Sesson 2.04: Advertising and Brand Activism TBA Sesson 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion TBAChen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Xun (Irene) Huang (Nanyang Technological University) Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility TBAZoe Hagley ( ) • Anyun Chatterjee (Temple University) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University) Sesson 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness TBACarolyn Lin (University of Connecticut) • Louvins Pierre (University of Illinois Urbana Champaign) Sesson 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism TBAChen Lou (Nanyang Technological University) • Yanyun Wang (University of Colorado Boulder) • Qingyuan Yang (University of Florida) • Yuan Sun (University of Florida)

12:30pm PST

Awards Lunch TBA

2:00pm PST

Coffee Break TBA

2:30pm PST

Session 2.09: Session Title: Influencers and Social Media TBA Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation TBAChen Lou (Nanyang Technological University) • Pengya Ai (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) Session 2.09b: Value Co-Creation and Other Moderators of Influencer Marketing Success on Instagram TBADoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma) Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0 TBAJeongwon Yang (University of Miami) • Ploypin Chuenterawong (Chulalongkorn University) Session 2.09d: Does This Ad Makes Me Look Good or Bad? The Role of Impression Management in Social Network Advertising TBAWeilu Zhang (University of Kentucky) • Shelly Rodgers (University of Missouri) • Justin Willett (University of Missouri) Session 2.10: Computational Approach in Advertising Research TBA Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion TBAJisu Huh (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling TBAJunqi Shao (University of Illinois Urbana Champaign) • Leona Su (University of Illinois Urbana Champaign) • Tianli Chen (University of Illinois Urbana Champaign) Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication TBAHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama) Session 2.10d: Emerging Computational Measures of Advertising Attention TBAKhadija Vakeel (DePaul University) • Tao Deng (DePaul University) • Shu-Chuan Chu (DePaul University) • Steven Bellman (University of South Australia) • Hyejin Kim (Southern Utah University) Session 2.11: Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand TBANatalie Brown Devlin (The University of Texas at Austin) • Daniela Molta (Syracuse University) • Ewa Maslowska (University of Illinois Urbana-Champaign) • Harsh Taneja (University of Illinois Urbana-Champaign) Session 2.08: AI, Disclosure, and Consumer Behaviors TBA Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior TBAYuhosua Ryoo (University of Minnesota Duluth) • Eunjin (Anna) Kim (University of Southern California) • WooJin Kim (University of Colorado Boulder) • Marla Stafford (University of Nevada - Las Vegas) Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions TBADelia Balaban (Babes-Bolyai University) • Joe Phua (Southern Methodist University) Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services TBAHanyoung Kim (University of Kentucky) • Yanyun Wang (University of Colorado Boulder) Session 2.08d: A Systematic Review of Anthropomorphism in Modern Advertising: The AI Revolution TBABahareh Amini (University of Alabama)

4:00pm PST

Meet the Journal Editors TBA

5:00pm PST

Break TBA

5:45pm PST

Off-Site TBA
 
Sunday, March 9
 

7:30am PDT

Coffee Break - Sponsored by TBA

8:30am PDT

Session 3.01: Risks and Perils of AI in Advertising TBA Session 3.01a: AI Anxiety and Consumer Experience: Defining Consumer AI Anxiety through Scale Development and Validation TBAJeewon Kim (University of Texas at Austin) Matthew Eastin (The University of Texas at Austin) • Laura Bright (The University of Texas at Austin) Session 3.01b: How Artificial Intelligence (Ai)-based Systems can Jeopardize Consumers: A Technology Affordance Perspective TBAMark Y. Yim (University of Massachusetts Lowell) • Chan Yun Yoo (Saint Joseph's University) Session 3.01c: How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy TBAHayoung Sally Lim (University of Oregon) • Haseon Park (University of Minnesota - Twin Cities) • Won-Ki Moon (University of Florida) • Nathan Carpenter (University of Florida) Session 3.01d: Perceived Risk in AI Adoption: Insights on Personal and Cultural Factors Shaping Entrepreneurs’ Use of AI Technologies TBAAbdolali Mortazavi (Old Dominion University) • Faa Taheran (Old Dominion University) • Dana Amiri (Old Dominion University) Session 3.02: Personalization in Advertising TBA Session 3.02a: From Recommendation to Reaction: How Personalized Advertising Based on Friend Recommendations Shape Consumer Responses TBAWon-Ki Moon (University of Florida) • Sangwook Lee (University of Colorado Boulder) • Yuan Sun (University of Florida) • Mengqi (Maggie) Liao (University of Georgia) Session 3.02b: The Impact of Perceived Personalization and Ideal Self-Congruence with the Brand on Strengthening Brand Attachment and Ad Engagement: A LinkedIn Advertising Study TBAFresno) • Pratik Shah (California State University Session 3.02c: Personalization vs. Privacy concerns in data-driven advertising TBAEric Haley (University of Tennessee) • Kibum Youn (Kutztown University of Pennsylvania) Session 3.02d: When Personalized Ad Echoes Your Offline Conversation: The Timing Effect on Surveillance Perception of Conversation-Related Advertising TBAClaire Segijn (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 3.03: Special Topic Session: Taming The AI Storm With Strategies For Advertising Educators. AI Teaching Frameworks, Integrations, Assignments, Topics And Approaches. TBAKristen Sussman (Texas State University) • WooJin Kim (University of Colorado Boulder) • Yanyun (Mia) Wang (University of Colorado Boulder) • Keith Queensberry (Messiah University) • Michael Coolsen (Shippensburg University) Session 3.04: Special Topic Session: The Exhausted Educator 101 TBAHarsha Gangadharbatla (University of Colorado Boulder) • Ian Lings (Queensland University of Technology) • Anna McAlister (Endicott College) • Alice Kendrick (Southern Methodist University) • Gayle Kerr (Queensland University of Technology) • Aileen Torrance (Endicott College)

10:00am PDT

Coffee Break TBA

10:30am PDT

Session 3.05: Effects of Virtual Influencer Marketing TBA Session 3.05a: Virtual Influencers’ Emotional Voices: Effects of Voice Type and Message Appeal on Consumer Engagement and Brand Choice Behavior TBAMatthew Eastin (University of Texas at Austin) • Sitan Li (University of Tennessee) Session 3.05b: Pixels and Plots: The Narrative Impact of Virtual Influencers on Social Media Brand Endorsements TBAMatthew Eastin (University of Texas at Austin) • Jeongmin Ham (University of Florida) Session 3.05c: When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message - Construal Level Theory Application TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign) Session 3.05d: Investigating the Role of Physical Attractiveness and Capability in Virtual Agent Effectiveness in E-Commerce TBAJinhee Seo (University of Oklahoma) • Doyle Yoon (University of Oklahoma) • Seunghoo Lee (University of Oklahoma) Session 3.06: Memes and Reviews in Brand Perceptions TBA Session 3.06a: Can Memes be Leveraged to Improve Audience Response to Film Advertising Posters? The Impact of Incongruity Between Film Type and Poster Meme Type TBAHye Jin Yoon (University of Georgia) • Haoyue Xiang (University of Georgia) Session 3.06b: Capitalizing on Content: How Marketing Insiders Are Transforming Internet Memes into Branded Advertising TBAChristopher Vardeman (Towson University) Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types TBAHye Jin Yoon (University of Georgia) • Hanyoung Kim (University of Kentucky) • Jeong-Yeob Han (University of Georgia) • Ja Kyung Seo (University of Georgia) • Jiyoung Yeon (University of Georgia) • Youngjee Ko (Kwangwoon University) • Youngji Seo (Syracuse University) Session 3.06d: The Impact of Utilitarian Product Reviews on Brand Perception TBAEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Ben Libon (University of Georgia) Session 3.07: Female Empowerment & Femvertising TBA Session 3.07a: Social Influence in Incentive-Based Femvertising: The Mediating Roles of eWOM, Brand Community Identification, and Self-Expressive Brand TBASophia Mueller (University of Miami) • Chen Chen (University of Miami) • Hui Shi (University of Miami) Session 3.07b: How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI TBAQuan Xie (Southern Methodist University) • Joe Phua (Southern Methodist University) • Shivani Kosuri (Southern Methodist University) • Sidharth Muralidharan (Southern Methodist University) Session 3.07c: Empowering Ads, Empowered Responses: Unveiling the Emotional and Behavioral Impact of Femvertising in China TBAWenwen Cao (University of Minnesota - Twin Cities) • Wonsun Shin (University of Melbourne) Session 3.07d: “Let Her Talk”: Leadership Challenges for Brazilian Creative Women TBAMarta Mensa (University of North Texas) • Sophia Mueller (University of Miami) Session 3.08: Special Topics: Generative AI and the Future of Advertising Creativity: Bridging the Gap Between Academia and Industry TBAJon Irwin (Liquid Agency) • Tripp Westbrook (Firehouse Agency) • Yanyun (Mia) Wang (University of Boulder) • Linda Groendyke (Digital Insights Labs) • Weizi Liu (Texas Christian University)
 
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