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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Friday, March 7
 

7:30am PST

First Timers’ & Mentors Breakfast - sponsored by
Friday March 7, 2025 7:30am - 8:30am PST
TBA
Friday March 7, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

7:30am PST

JCIRA ERB Meeting - Refreshments sponsored by
Friday March 7, 2025 7:30am - 8:30am PST
TBA
Friday March 7, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

8:30am PST

Session 1.01: Roles of Virtual influencers in Advertising
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
SJ
SI
FY
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01b: Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
GY
JW
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01c: Virtual Influencers Beyond Social Media: Reevaluating Endorser Effects in Virtual Influencer Advertising
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
XH
JH
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JK
MK
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.02
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02a: Overcoming Resistance: The Role of Message Framing and Familiarity in Promoting Regenerative Agriculture Among Farmers and Non-Farmers
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
OB
JO
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02b: Empathy or Morality: Investigating Strategic Communication Interventions for Combatting Extremism
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JC
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02c: The Mind of Advertising Creatives as Internal Media: Tracing the Paths to “Aha” in the Creative Thinking Process
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
BA
AT
AL
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JF
LB
TL
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.03: Special Topic Session
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PST

Session 1.03a: Expanding Horizons: Integrating Global Engagement in Advertising Education
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JM
KW
TD
SC
FY
KC
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PST

Publication Committee Meeting
Friday March 7, 2025 8:30am - 5:00pm PST
TBA
Friday March 7, 2025 8:30am - 5:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

10:00am PST

Coffee Break - Sponsored by
Friday March 7, 2025 10:00am - 10:30am PST
TBA
Friday March 7, 2025 10:00am - 10:30am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

10:30am PST

Session 1.05: Generation, Culture, and DEI in Advertising
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
DY
NS
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05b: The Dynamic Effects of Nature Anthropomorphism and Environmental Risk on Gen Z’s Pro-Environmental Engagement: A Comparison of Online and Offline Activities
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
HJ
MK
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05c: A Future and History of Inextricability: The Logical Equivalence of DEI and Sustainability in Advertising
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SM
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05d: Progressive or Regressive? The Impact of Cultural and Age Differences on Brand Activism Perceptions
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
XZ
SM
RA
CC
HS
DX
GW
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.06: Advertising Issues of Today's Time
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06a: Navigating consumer acceptance of cultured meat: An exploratory narrative review of communication strategies
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
ZG
YA
LS
JX
TC
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SA
SB
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06c: The Role of Luxury in Conspicuous Consumption: Exploring the Influence of Materialism, Perceived Toxic Positivity Intentions, and Social Comparison
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
JP
ME
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06d: The Parts are Better than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
YH
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.07: Special Topic Session
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PST

Session 1.07a: The Interplay of Advertising and Startups: Opportunities for Research and Practice
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SV
CV
SV
VS
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PST

Session 1.04: Roles of AI in Advertising
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
XH
XZ
CC
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
YF
XZ
HJ
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
ME
YG
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
YR
WK
EJ
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

12:00pm PST

Lunch
Friday March 7, 2025 12:00pm - 1:30pm PST
TBA
Friday March 7, 2025 12:00pm - 1:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

1:30pm PST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good
Friday March 7, 2025 1:30pm - 2:30pm PST
TBA
Speakers
JR
ME
LA
CC
Friday March 7, 2025 1:30pm - 2:30pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

2:30pm PST

Session 1.09: Manipulations, Sponsorships and Authenticity
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SJ
SI
FY
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09b: Adolescents’ Reactions to Digital Manipulation in Influencer Ads: The Role of Inferences of Manipulative Intent in Shaping Advertising Outcomes
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DB
MM
MM
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09c: The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
EY
RL
YH
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SB
XC
RA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.10: Session Title: Advertising Creative, Professionals, and Educators
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
KW
SR
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SD
MD
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
ST
BT
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
KW
SC
SK
XL
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.11: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
ET
EH
JL
CC
SS
EW
MD
BH
MN
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

2:30pm PST

Session 1.11: Special Topic Session
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

2:30pm PST

Session 1.08: Advertising in Counties and Cultures
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SM
RA
HS
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
MA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
BW
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DZ
OK
SL
IO
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:00pm PST

Coffee Break - Sponsored by
Friday March 7, 2025 4:00pm - 4:30pm PST
TBA
Friday March 7, 2025 4:00pm - 4:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

4:30pm PST

Session 1.13: Disclosure and Consumer Reactions
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13a: Lower Your Expectations: How Source, Claim Explicitness, and Disclosure Specificity Impact MLM Distributor Earnings Estimates
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
NE
BW
HX
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13b: Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
EH
K
JC
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
JL
EK
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
KK
TL
CR
SY
SP
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.14: Special Topic Session
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

4:30pm PST

Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
CP
AS
JH
AM
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

4:30pm PST

Session 1.12: Advertising in Media, Platforms, and Contexts
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
MP
EH
JC
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
AJ
MK
KG
HL
NO
ZR
RS
CW
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
VT
KF
FT
AM
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
TL
SP
CL
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

JA ERB & AE Meeting - Refreshments sponsored by
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

6:00pm PST

AAA Members' Meeting
Friday March 7, 2025 6:00pm - 7:00pm PST
TBA
Friday March 7, 2025 6:00pm - 7:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

7:00pm PST

AAA President's Reception - Sponsored by
Friday March 7, 2025 7:00pm - 8:00pm PST
TBA
Friday March 7, 2025 7:00pm - 8:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings
 
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