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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
MP
Matthew Pittman (University of Tennessee)
EH
Eric Haley (University of Tennessee)
JC
Jie Chen (University of Tennessee)
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 4
Attendees (1)
S
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