American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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SK

Soojin Kim

Louisiana State University

8:30am PST

Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement TBAJihye Kim (University of Kentucky) • Minseong Kim (Louisiana State University Shreveport) Session 1.03a: Expanding Horizons: Integrating Global Engagement in Advertising Education TBAJuan Mundel (Arizona State University) • Kasey Windels (University of Florida) • Tony Deng (DePaul) • Sydney Chinchanachokchai (University of Akron) • Faye Yang (Grand Valley State University) • Kelly Chu (DePaul University)

10:00am PST

Coffee Break - Sponsored by TBA

12:00pm PST

2:30pm PST

Session 1.10: Session Title: Advertising Creative, Professionals, and Educators TBA Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction TBAKasey Windels (University of Florida) • Simona Rivero (University of Florida) Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints TBAKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami) Session 1.11: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work TBAEdward Timke (Michigan State University) • Eric Haley (University of Tennessee) • Josh Loebner (VML) • Cathy Chan Butler (American Association of Advertising Agencies) • Summer Shelton (Limelight Insights by Shugoll) • Erin Whiteside (University of Tennessee) • Maria DeMoya (University of Tennessee) • Beth Haller (Towson University) • Michelle Nelson (University of Illinois Urbana-Champaign)

4:00pm PST

Coffee Break - Sponsored by TBA

4:30pm PST

Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity TBAJiyeon Lee (Ewha Womans University) • Eunice Kim (Ewha Womans University) Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising TBAKacy Kim (Bryant University) • Tobias Langner (University of Wuppertal) • Charles R. Taylor (Villanova University) • Sukki Yoon (Bryant University) • Sohyeon Park (Korea University) Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising TBAMatthew Pittman (University of Tennessee) • Eric Haley (University of Tennessee) • Jie Chen (University of Tennessee)

7:00pm PST

AAA President's Reception - Sponsored by TBA

7:30am PST

Past Presidents' Advisory Board Breakfast - Sponsored by TBA

10:00am PST

Coffee Break - Sponsored by TBA

11:00am PST

Sesson 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising TBAIlwoo Ju (Purdue University) Sesson 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness TBAKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Hyunju Shin (Kennesaw State University) Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility TBAZoe Hagley ( ) • Anyun Chatterjee (Temple University) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University)

12:30pm PST

Awards Lunch TBA

2:00pm PST

Coffee Break TBA

5:45pm PST

8:30am PDT

Session 3.01b: How Artificial Intelligence (Ai)-based Systems can Jeopardize Consumers: A Technology Affordance Perspective TBAMark Y. Yim (University of Massachusetts Lowell) • Chan Yun Yoo (Saint Joseph's University) Session 3.02a: From Recommendation to Reaction: How Personalized Advertising Based on Friend Recommendations Shape Consumer Responses TBAWon-Ki Moon (University of Florida) • Sangwook Lee (University of Colorado Boulder) • Yuan Sun (University of Florida) • Mengqi (Maggie) Liao (University of Georgia)