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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 2.02d: Feel the Narrative: A Systematic Review of Unlocking Sensory Advertising for NGOs
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
TL
Theodoros Lappas (Athens University of Economics and Business
AA
Aikaterini Avgeropoulou (University of Nicosia in Cyprus)
IP
Ioanna Papasolomou (University of Nicosia in Cyprus)
G
Greece)
YM
Yioula Melanthiou (Cyprus University of Technology)
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 2
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