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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Thursday, March 6
 

9:00am PST

Preconference 1: Challenges and Directions for Advertising Research in Multicultural Settings
Thursday March 6, 2025 9:00am - 12:00pm PST
Room 8
Speakers
CC
OR
ET
JF
JK
ME
SO
CR
Thursday March 6, 2025 9:00am - 12:00pm PST
Room 8 350 5th Ave New York, NY 10018 USA
  Breaks & Special Events

9:00am PST

Executive Committee Meeting
Thursday March 6, 2025 9:00am - 3:30pm PST
Room 8 (Marriott Hotel)
Thursday March 6, 2025 9:00am - 3:30pm PST
Room 8 (Marriott Hotel) 18-20 Lisle St London, WC2H 7BA, United Kingdom
  Internal Meetings

1:00pm PST

Preconference 2: Working in Academia: Building an Academic Reputation & Successful Career
Thursday March 6, 2025 1:00pm - 4:00pm PST
Marriott Hotel
Speakers
MJ
GK
JM
CM
CR
JY
HH
JI
Thursday March 6, 2025 1:00pm - 4:00pm PST
Marriott Hotel 229 W 43RD St New York, NY 10036 USA
  Breaks & Special Events

6:00pm PST

Welcome Reception
Thursday March 6, 2025 6:00pm - 7:00pm PST
TBA
Thursday March 6, 2025 6:00pm - 7:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

9:30pm PST

Graduate Reception
Thursday March 6, 2025 9:30pm - 10:30pm PST
TBA
Thursday March 6, 2025 9:30pm - 10:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events
 
Friday, March 7
 

7:30am PST

First Timers’ & Mentors Breakfast - sponsored by
Friday March 7, 2025 7:30am - 8:30am PST
TBA
Friday March 7, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

7:30am PST

JCIRA ERB Meeting - Refreshments sponsored by
Friday March 7, 2025 7:30am - 8:30am PST
TBA
Friday March 7, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

8:30am PST

Session 1.01: Roles of Virtual influencers in Advertising
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
SJ
SI
FY
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01b: Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
GY
JW
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01c: Virtual Influencers Beyond Social Media: Reevaluating Endorser Effects in Virtual Influencer Advertising
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
XH
JH
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JK
MK
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 1.02
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02a: Overcoming Resistance: The Role of Message Framing and Familiarity in Promoting Regenerative Agriculture Among Farmers and Non-Farmers
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
OB
JO
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02b: Empathy or Morality: Investigating Strategic Communication Interventions for Combatting Extremism
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JC
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02c: The Mind of Advertising Creatives as Internal Media: Tracing the Paths to “Aha” in the Creative Thinking Process
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
BA
AT
AL
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JF
LB
TL
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 1.03: Special Topic Session
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PST

Session 1.03a: Expanding Horizons: Integrating Global Engagement in Advertising Education
Friday March 7, 2025 8:30am - 10:00am PST
TBA
Speakers
JM
KW
TD
SC
FY
KC
Friday March 7, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PST

Publication Committee Meeting
Friday March 7, 2025 8:30am - 5:00pm PST
TBA
Friday March 7, 2025 8:30am - 5:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

10:00am PST

Coffee Break - Sponsored by
Friday March 7, 2025 10:00am - 10:30am PST
TBA
Friday March 7, 2025 10:00am - 10:30am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

10:30am PST

Session 1.05: Generation, Culture, and DEI in Advertising
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
DY
NS
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05b: The Dynamic Effects of Nature Anthropomorphism and Environmental Risk on Gen Z’s Pro-Environmental Engagement: A Comparison of Online and Offline Activities
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
HJ
MK
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05c: A Future and History of Inextricability: The Logical Equivalence of DEI and Sustainability in Advertising
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SM
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.05d: Progressive or Regressive? The Impact of Cultural and Age Differences on Brand Activism Perceptions
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
XZ
SM
RA
CC
HS
DX
GW
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PST

Session 1.06: Advertising Issues of Today's Time
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06a: Navigating consumer acceptance of cultured meat: An exploratory narrative review of communication strategies
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
ZG
YA
LS
JX
TC
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SA
SB
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06c: The Role of Luxury in Conspicuous Consumption: Exploring the Influence of Materialism, Perceived Toxic Positivity Intentions, and Social Comparison
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
JP
ME
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.06d: The Parts are Better than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
YH
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PST

Session 1.07: Special Topic Session
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PST

Session 1.07a: The Interplay of Advertising and Startups: Opportunities for Research and Practice
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SV
CV
SV
VS
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PST

Session 1.04: Roles of AI in Advertising
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
XH
XZ
CC
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
YF
XZ
HJ
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
ME
YG
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:30am PST

Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
YR
WK
EJ
Friday March 7, 2025 10:30am - 12:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

12:00pm PST

Lunch
Friday March 7, 2025 12:00pm - 1:30pm PST
TBA
Friday March 7, 2025 12:00pm - 1:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

1:30pm PST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good
Friday March 7, 2025 1:30pm - 2:30pm PST
TBA
Speakers
JR
ME
LA
CC
Friday March 7, 2025 1:30pm - 2:30pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

2:30pm PST

Session 1.09: Manipulations, Sponsorships and Authenticity
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SJ
SI
FY
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09b: Adolescents’ Reactions to Digital Manipulation in Influencer Ads: The Role of Inferences of Manipulative Intent in Shaping Advertising Outcomes
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DB
MM
MM
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09c: The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
EY
RL
YH
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SB
XC
RA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 1.10: Session Title: Advertising Creative, Professionals, and Educators
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
KW
SR
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SD
MD
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
ST
BT
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
KW
SC
SK
XL
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 1.11: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
ET
EH
JL
CC
SS
EW
MD
BH
MN
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

2:30pm PST

Session 1.11: Special Topic Session
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

2:30pm PST

Session 1.08: Advertising in Counties and Cultures
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SM
RA
HS
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
MA
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
BW
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DZ
OK
SL
IO
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:00pm PST

Coffee Break - Sponsored by
Friday March 7, 2025 4:00pm - 4:30pm PST
TBA
Friday March 7, 2025 4:00pm - 4:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

4:30pm PST

Session 1.13: Disclosure and Consumer Reactions
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13a: Lower Your Expectations: How Source, Claim Explicitness, and Disclosure Specificity Impact MLM Distributor Earnings Estimates
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
NE
BW
HX
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13b: Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
EH
K
JC
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
JL
EK
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
KK
TL
CR
SY
SP
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

4:30pm PST

Session 1.14: Special Topic Session
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

4:30pm PST

Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
CP
AS
JH
AM
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

4:30pm PST

Session 1.12: Advertising in Media, Platforms, and Contexts
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
MP
EH
JC
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
AJ
MK
KG
HL
NO
ZR
RS
CW
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
VT
KF
FT
AM
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Speakers
TL
SP
CL
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:30pm PST

JA ERB & AE Meeting - Refreshments sponsored by
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA
Friday March 7, 2025 4:30pm - 6:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

6:00pm PST

AAA Members' Meeting
Friday March 7, 2025 6:00pm - 7:00pm PST
TBA
Friday March 7, 2025 6:00pm - 7:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

7:00pm PST

AAA President's Reception - Sponsored by
Friday March 7, 2025 7:00pm - 8:00pm PST
TBA
Friday March 7, 2025 7:00pm - 8:00pm PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings
 
Saturday, March 8
 

7:30am PST

Past Presidents' Advisory Board Breakfast - Sponsored by
Saturday March 8, 2025 7:30am - 8:30am PST
TBA
Saturday March 8, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

7:30am PST

JIA ERB Meeting - Refreshments sponsored by
Saturday March 8, 2025 7:30am - 8:30am PST
TBA
Saturday March 8, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

8:30am PST

Session 2.01: Green, Environmental, Sustainable Advertising
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01a: Framing the Future: How the Perception of Psychological Distance in Environmental Ads Influences Moral Disengagement and Policy Support
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
SK
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
MJ
SG
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01c: Emotional Responses To Rational And Emotional Sustainable Brand Advertising: A Comparison Of Self-reported Measures And Physiological Measures
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
VZ
MZ
SJ
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
MP
TM
EH
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.02: Systematic Reviews in Contemporary Advertising
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02a: Digital Advertising Effectiveness: A Meta-Analysis
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
ME
FT
KB
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02b: A Meta-analysis of Subliminal Advertising and Consumer Attitudes
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
MS
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
XZ
CC
XL
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02d: Feel the Narrative: A Systematic Review of Unlocking Sensory Advertising for NGOs
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
TL
AA
IP
G
YM
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Sesson 2.03: Special Topic Session
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PST

Sesson 2.03a: Innovative Topics on Research in Sustainability and Advertising
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
CR
EA
HJ
KK
SY
YL
YR
DA
QC
LZ
RR
TM
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:00am PST

Coffee Break - Sponsored by
Saturday March 8, 2025 10:00am - 11:00am PST
TBA
Saturday March 8, 2025 10:00am - 11:00am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

10:00am PST

Comittee Meetings
Saturday March 8, 2025 10:00am - 11:00am PST
TBA
Saturday March 8, 2025 10:00am - 11:00am PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

11:00am PST

Sesson 2.05: Privacy Issues in Advertising
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
IJ
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05b: Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
UC
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05c: Rethinking the Concept of Social Media Privacy Concerns
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CB
FD
JP
RL
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05d: Social Media Privacy Concerns: A Systematic Literature Review and Future Research Agenda
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CB
FD
JP
RL
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.06: Advertising Message Strategies
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
KK
SY
HS
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
TN
YF
HC
KY
NR
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06c: Tired of Health Messages? Examining How Message Fatigue Impacts Evaluations and Sharing Intentions of Health PSAs
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
BW
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
DB
TL
SR
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.07: Special Topics: AI in Biometrics Research: Opportunities and Controversies in Advertising Research and Practice
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
GR
TW
JW
KW
SH
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

11:00am PST

Sesson 2.04: Advertising and Brand Activism
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CL
XZ
XI
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
ZH
SL
YS
AC
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CL
LP
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CL
YW
YS
QY
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

12:30pm PST

Awards Lunch
Saturday March 8, 2025 12:30pm - 2:00pm PST
TBA
Saturday March 8, 2025 12:30pm - 2:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

2:00pm PST

Coffee Break
Saturday March 8, 2025 2:00pm - 2:30pm PST
TBA
Saturday March 8, 2025 2:00pm - 2:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

2:30pm PST

Session 2.09: Session Title: Influencers and Social Media
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
CL
XZ
PA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09b: Value Co-Creation and Other Moderators of Influencer Marketing Success on Instagram
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DY
NS
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
JY
PC
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09d: Does This Ad Makes Me Look Good or Bad? The Role of Impression Management in Social Network Advertising
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
WZ
SR
JW
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.10: Computational Approach in Advertising Research
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
JH
JH
RJ
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
LS
JS
TC
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
HP
BB
GB
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10d: Emerging Computational Measures of Advertising Attention
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
KV
TD
SC
SB
HK
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.11: Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
NB
DM
EM
HT
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

2:30pm PST

Session 2.08: AI, Disclosure, and Consumer Behaviors
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
YR
EA
WK
MS
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DB
JP
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
HK
YW
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08d: A Systematic Review of Anthropomorphism in Modern Advertising: The AI Revolution
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
BA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:00pm PST

Meet the Journal Editors
Saturday March 8, 2025 4:00pm - 5:00pm PST
TBA
Saturday March 8, 2025 4:00pm - 5:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

5:00pm PST

Break
Saturday March 8, 2025 5:00pm - 5:45pm PST
TBA
Saturday March 8, 2025 5:00pm - 5:45pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

5:45pm PST

Off-Site
Saturday March 8, 2025 5:45pm - 9:00pm PST
TBA
Saturday March 8, 2025 5:45pm - 9:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events
 
Sunday, March 9
 

7:30am PDT

Coffee Break - Sponsored by
Sunday March 9, 2025 7:30am - 8:30am PDT
TBA
Sunday March 9, 2025 7:30am - 8:30am PDT
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

8:30am PDT

Session 3.01: Risks and Perils of AI in Advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01a: AI Anxiety and Consumer Experience: Defining Consumer AI Anxiety through Scale Development and Validation
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
JK
LB
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01b: How Artificial Intelligence (Ai)-based Systems can Jeopardize Consumers: A Technology Affordance Perspective
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
MY
CY
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01c: How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
HS
HP
WM
NC
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01d: Perceived Risk in AI Adoption: Insights on Personal and Cultural Factors Shaping Entrepreneurs’ Use of AI Technologies
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
AM
FT
DA
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.02: Personalization in Advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02a: From Recommendation to Reaction: How Personalized Advertising Based on Friend Recommendations Shape Consumer Responses
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
WM
SL
YS
MM
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02b: The Impact of Perceived Personalization and Ideal Self-Congruence with the Brand on Strengthening Brand Attachment and Ad Engagement: A LinkedIn Advertising Study
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
F
PS
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02c: Personalization vs. Privacy concerns in data-driven advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
EH
KY
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02d: When Personalized Ad Echoes Your Offline Conversation: The Timing Effect on Surveillance Perception of Conversation-Related Advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
CS
JH
RJ
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.03: Special Topic Session: Taming The AI Storm With Strategies For Advertising Educators. AI Teaching Frameworks, Integrations, Assignments, Topics And Approaches.
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
KS
WK
YM
KQ
MC
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PDT

Session 3.04: Special Topic Session: The Exhausted Educator 101
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
HG
IL
AM
AK
GK
AT
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:00am PDT

Coffee Break
Sunday March 9, 2025 10:00am - 10:30am PDT
TBA
Sunday March 9, 2025 10:00am - 10:30am PDT
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

10:30am PDT

Session 3.05: Effects of Virtual Influencer Marketing
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05a: Virtual Influencers’ Emotional Voices: Effects of Voice Type and Message Appeal on Consumer Engagement and Brand Choice Behavior
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
ME
SL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05b: Pixels and Plots: The Narrative Impact of Virtual Influencers on Social Media Brand Endorsements
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
ME
JH
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05c: When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message - Construal Level Theory Application
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
SJ
SI
FY
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05d: Investigating the Role of Physical Attractiveness and Capability in Virtual Agent Effectiveness in E-Commerce
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
JS
DY
SL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.06: Memes and Reviews in Brand Perceptions
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06a: Can Memes be Leveraged to Improve Audience Response to Film Advertising Posters? The Impact of Incongruity Between Film Type and Poster Meme Type
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
HJ
HX
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06b: Capitalizing on Content: How Marketing Insiders Are Transforming Internet Memes into Branded Advertising
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
CV
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
HJ
HK
JH
JK
JY
YS
YK
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06d: The Impact of Utilitarian Product Reviews on Brand Perception
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
EH
MP
BL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.07: Female Empowerment & Femvertising
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07a: Social Influence in Incentive-Based Femvertising: The Mediating Roles of eWOM, Brand Community Identification, and Self-Expressive Brand
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
SM
CC
HS
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07b: How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
QX
JP
SM
SK
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07c: Empowering Ads, Empowered Responses: Unveiling the Emotional and Behavioral Impact of Femvertising in China
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
WC
WS
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07d: “Let Her Talk”: Leadership Challenges for Brazilian Creative Women
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
MM
SM
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.08: Special Topics: Generative AI and the Future of Advertising Creativity: Bridging the Gap Between Academia and Industry
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
TW
JI
YM
LG
WL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4
 
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