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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
Speakers
SB
Shikhar Bhaskar (University of Plymouth)
XC
Xiazhao Chen (University of Plymouth)
RA
Rob Angell (University of Stirling)
Friday March 7, 2025 2:30pm - 4:00pm PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 1
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