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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
Speakers
SA
Saleem Alhabash (Michigan State University)
SB
Subhalakshmi Bezbaruah (Michigan State University)
Friday March 7, 2025 10:30am - 12:00pm PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 2
Attendees (1)
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