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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
XZ
Xinyu Zhao (University of Miami)
CC
Chen Chen (University of Miami)
XL
Xiao Liang (University of Miami)
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 2
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