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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 2.01c: Emotional Responses To Rational And Emotional Sustainable Brand Advertising: A Comparison Of Self-reported Measures And Physiological Measures
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
VZ
Vesna Zabkar (University of Ljubljana)
MZ
Mila Zecevic (University of Ljubljana)
SJ
Simon Jamšek (University of Ljubljana)
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 1
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