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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
HP
Haseon Park (University of Minnesota - Twin Cities)
BB
Brian Britt (University of Alabama)
GB
Gregory Bott (University of Alabama)
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
The Nines Hotel, Portland, OR
Concurrent Sessions - Group 2
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