American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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8:30am EST

Session 1.01: Roles of Virtual influencers in Advertising Three Rivers - WP FloorJuliana Fernandes (University of Florida ) Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application Three Rivers - WP FloorSeo Jeong Heo (University of Illinois Urbana-Champaign) • Se Il Park (University of Illinois Urbana Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) Session 1.01b: Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers Three Rivers - WP FloorJinping Wang (University of Florida) • Guolan Yang (University of Illinois Urbana Champaign) Session 1.01c: Virtual Influencers Beyond Social Media: Reevaluating Endorser Effects in Virtual Influencer Advertising Three Rivers - WP FloorXiaohan Hu (San Diego State University) • Jiyoon Han (San Diego State University) Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement Three Rivers - WP FloorJihye Kim (University of Kentucky) • Minseong Kim (Louisiana State University Shreveport)

10:30am EST

Session 1.04: Roles of AI in Advertising Three Rivers - WP FloorMark Yi-Cheon Yim (UMass Lowell) Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions Three Rivers - WP FloorXiaohan Hu (San Diego State University) • Chen Chen (University of Miami) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads Three Rivers - WP FloorYang Feng (University of Florida) • Xinyi Zuo (University of Florida) • Hyehyun (Julia) Kim (University of Tampa) Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements Three Rivers - WP FloorMatthew Eastin (University of Texas at Austin) • Y. Greg Song (University of St. Thomas) Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads Three Rivers - WP FloorYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston)

1:30pm EST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good Three Rivers - WP FloorTobias Langner (University of Wuppertal) • Sigal Segev (Florida International University) • Martin Eisend (University of Vienna) • Colin Campbell (University of San Diego) • Jean Railla (New York University) • Lucy Atkinson (University of Texas at Austin)

2:30pm EST

Session 1.08: Advertising in Counties and Cultures Three Rivers - WP FloorDoyle Yoon (University of Oklahoma) Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release Three Rivers - WP FloorRegina Ahn (University of Miami) • Sophia Mueller (University of Miami) • Hui Shi (University of Miami) Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society Three Rivers - WP FloorMeshari Alotaibi (University of southern mississippi) Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers Three Rivers - WP FloorBryce Whitwam (Syracuse University) Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands Three Rivers - WP FloorDorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) • Itay Oleinik (Ariel University)

4:30pm EST

Session 1.12: Advertising in Media, Platforms, and Contexts Three Rivers - WP FloorSydney Chinchanachokchai (University of Akron) Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising Three Rivers - WP FloorEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Jie Chen (University of Tennessee) Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads Three Rivers - WP FloorMichelle Nelson (University of Illinois Urbana-Champaign) • Alice Ji (University of Illinois Urbana Champaign) • Muskan Khowaja (University of Illinois Urbana Champaign) • Kevin Gilloly (University of Illinois Urbana Champaign) • Haoxue Luo (University of Illinois Urbana Champaign) • Nelson Oshodi (University of Illinois Urbana Champaign) • Zoe Randolph (University of Illinois Urbana Champaign) • Ruiheng Sun (University of Illinois Urbana Champaign) • Chun-Yao Wang (University of Illinois Urbana Champaign) Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest Three Rivers - WP FloorVeronica Thomas (Old Dominion University) • Kendra Fowler (Youngstown State University) • Faa Taheran (Old Dominion University) • Abdolali Mortazavi (Old Dominion University) Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement Three Rivers - WP FloorTobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal)