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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Friday, March 7
 

7:30am PST

First Timers’ & Mentors Breakfast - sponsored by TBA JCIRA ERB Meeting - Refreshments sponsored by TBA

8:30am PST

Session 1.01: Roles of Virtual influencers in Advertising TBA Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign) Session 1.01b: Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers TBAGuolan Yang (University of Illinois Urbana Champaign) • Jinping Wang (University of Florida) Session 1.01c: Virtual Influencers Beyond Social Media: Reevaluating Endorser Effects in Virtual Influencer Advertising TBAXiaohan Hu (San Diego State University) • Jiyoon Han (San Diego State University) Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement TBAJihye Kim (University of Kentucky) • Minseong Kim (Louisiana State University Shreveport) Session 1.02 TBA Session 1.02a: Overcoming Resistance: The Role of Message Framing and Familiarity in Promoting Regenerative Agriculture Among Farmers and Non-Farmers TBAOlivia Bullock (University of Florida) • Jacqueline Oullette (University of Waterloo) Session 1.02b: Empathy or Morality: Investigating Strategic Communication Interventions for Combatting Extremism TBAJoshua Cloudy (University of Georgia) Session 1.02c: The Mind of Advertising Creatives as Internal Media: Tracing the Paths to “Aha” in the Creative Thinking Process TBAAlexander Tevi (Newcastle University) • Andrew Lindridge (Newcastle University) • Busayo Anthony Olarotimi (Newcastle University) Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters TBAJulian Felix Kopka (University of Wuppertal) • Lennart Borgmann (University of Wuppertal) • Tobias Langner (University of Wuppertal) Session 1.03: Special Topic Session TBA Session 1.03a: Expanding Horizons: Integrating Global Engagement in Advertising Education TBAJuan Mundel (Arizona State University) • Kasey Windels (University of Florida) • Tony Deng (DePaul) • Sydney Chinchanachokchai (University of Akron) • Faye Yang (Grand Valley State University) • Kelly Chu (DePaul University) Publication Committee Meeting TBA

10:00am PST

Coffee Break - Sponsored by TBA

10:30am PST

Session 1.05: Generation, Culture, and DEI in Advertising TBA Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension TBADoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma) Session 1.05b: The Dynamic Effects of Nature Anthropomorphism and Environmental Risk on Gen Z’s Pro-Environmental Engagement: A Comparison of Online and Offline Activities TBAHyun Ju Jeong (University of Kentucky) • Mikyoung Kim (Hongik University) Session 1.05c: A Future and History of Inextricability: The Logical Equivalence of DEI and Sustainability in Advertising TBASusan McFarlane-Alvarez (Michigan State University) Session 1.05d: Progressive or Regressive? The Impact of Cultural and Age Differences on Brand Activism Perceptions TBAXinyu Zhao (University of Miami) • Sophia Mueller (University of Miami) • Regina Ahn (University of Miami) • Chen Chen (University of Miami) • Dongqing Xu (University of Miami) • Geyi Wang (University of Miami) • Hui Shi (University of Miami) Session 1.06: Advertising Issues of Today's Time TBA Session 1.06a: Navigating consumer acceptance of cultured meat: An exploratory narrative review of communication strategies TBAJingen Xuan Leona Su (University of Illinois Urbana Champaign) • Leona Su (University of Illinois Urbana Champaign) • Yan (Anna) Liu (University of Illinois Urbana Champaign) • Ziyang Gong (University of Illinois Urbana Champaign) • Tianli Chen Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement TBASaleem Alhabash (Michigan State University) • Subhalakshmi Bezbaruah (Michigan State University) Session 1.06c: The Role of Luxury in Conspicuous Consumption: Exploring the Influence of Materialism, Perceived Toxic Positivity Intentions, and Social Comparison TBAJeeyun Park (The University of Texas at Austin) • Matthew Eastin (The University of Texas at Austin) Session 1.06d: The Parts are Better than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies TBAYing Huang (University of West Florida) Session 1.07: Special Topic Session TBA Session 1.07a: The Interplay of Advertising and Startups: Opportunities for Research and Practice TBASatya Venneti (Telling.ai) • Chris Vargo (Socialcontext.ai/University of Colorado Boulder) • Shreyas Venugopalan (AdSkate Inc.) • Vanitha Swaminathan (University of Pittsburgh) Session 1.04: Roles of AI in Advertising TBA Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions TBAXiaohan Hu (San Diego State University) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) • Chen Chen (University of Miami) Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads TBAYang Feng (University of Florida) • Xinyi Zuo (University of Florida) • Hyehyun (Julia) Kim (University of Tampa) Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements TBAMatthew Eastin (University of Texas at Austin) • Y. Greg Song (University of St. Thomas) Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads TBAYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston)

12:00pm PST

Lunch TBA

1:30pm PST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good TBAJean Railla (New York University) • Martin Eisend (University of Vienna) • Lucy Atkinson (University of Texas at Austin) • Colin Campbell (University of San Diego)

2:30pm PST

Session 1.09: Manipulations, Sponsorships and Authenticity TBA Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach TBASeo Jeong Heo (University of Illinois Urbana-Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) • Se Il Park (University of Illinois Urbana Champaign) Session 1.09b: Adolescents’ Reactions to Digital Manipulation in Influencer Ads: The Role of Inferences of Manipulative Intent in Shaping Advertising Outcomes TBADelia Balaban (Babes-Bolyai University) • Marius Mauer (Babes-Bolyai University Cluj-Napoca) • Meda Mucundorfeanu (Babes-Bolyai University) Session 1.09c: The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements TBAEun Yeon Kang (Bryant University) • Rachel Lim (Oklahoma State University) • Yoon Hi Sung (Yonsei University) Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising TBAShikhar Bhaskar (University of Plymouth) • Xiazhao Chen (University of Plymouth) • Rob Angell (University of Stirling) Session 1.10: Session Title: Advertising Creative, Professionals, and Educators TBA Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction TBAKasey Windels (University of Florida) • Simona Rivero (University of Florida) Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals TBAMichael Devlin (Texas State University) • Stephanie Dailey (Texas State University) Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries TBABea Turnbull (University of Portsmouth) • Sarah Turnbull (University of Portsmouth) Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints TBAKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami) Session 1.11: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work TBAEdward Timke (Michigan State University) • Eric Haley (University of Tennessee) • Josh Loebner (VML) • Cathy Chan Butler (American Association of Advertising Agencies) • Summer Shelton (Limelight Insights by Shugoll) • Erin Whiteside (University of Tennessee) • Maria DeMoya (University of Tennessee) • Beth Haller (Towson University) • Michelle Nelson (University of Illinois Urbana-Champaign) Session 1.11: Special Topic Session TBA Session 1.08: Advertising in Counties and Cultures TBA Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release TBASophia Mueller (University of Miami) • Regina Ahn (University of Miami) • Hui Shi (University of Miami) Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society TBAMeshari Alotaibi (University of southern mississippi) Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers TBABryce Whitwam (Syracuse University) Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands TBADorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) • Itay Oleinik (Ariel University)

4:00pm PST

Coffee Break - Sponsored by TBA

4:30pm PST

Session 1.13: Disclosure and Consumer Reactions TBA Session 1.13a: Lower Your Expectations: How Source, Claim Explicitness, and Disclosure Specificity Impact MLM Distributor Earnings Estimates TBABart Woydynski (University of Georgia) • Haoyue Xiang (University of Georgia) • Nathaniel Evans (University of Georgia) Session 1.13b: Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention TBAEric Haley (University of Tennessee) • Knoxville) • Jie Chen (University of Tennessee Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity TBAJiyeon Lee (Ewha Womans University) • Eunice Kim (Ewha Womans University) Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising TBAKacy Kim (Bryant University) • Tobias Langner (University of Wuppertal) • Charles R. Taylor (Villanova University) • Sukki Yoon (Bryant University) • Sohyeon Park (Korea University) Session 1.14: Special Topic Session TBA Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators TBAColin Parajon (Netflix) • Alex Sebnaoui (R/GA) • Jim Helberg (RPA) • Armand McCoy (American Advertising Federation) Session 1.12: Advertising in Media, Platforms, and Contexts TBA Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising TBAMatthew Pittman (University of Tennessee) • Eric Haley (University of Tennessee) • Jie Chen (University of Tennessee) Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads TBAAlice Ji (University of Illinois Urbana Champaign) • Chun-Yao Wang (University of Illinois Urbana Champaign) • Haoxue Luo (University of Illinois Urbana Champaign) • Kevin Gilloly (University of Illinois Urbana Champaign) • Muskan Khowaja (University of Illinois Urbana Champaign) • Nelson Oshodi (University of Illinois Urbana Champaign) • Ruiheng Sun (University of Illinois Urbana Champaign) • Zoe Randolph (University of Illinois Urbana Champaign) Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest TBAVeronica Thomas (Old Dominion University) • Kendra Fowler (Youngstown State University) • Faa Taheran (Old Dominion University) • Abdolali Mortazavi (Old Dominion University) Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement TBATobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal) JA ERB & AE Meeting - Refreshments sponsored by TBA

6:00pm PST

AAA Members' Meeting TBA

7:00pm PST

AAA President's Reception - Sponsored by TBA
 
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