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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Type: Concurrent Sessions - Group 4 clear filter
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Friday, March 7
 

10:30am PST

Session 1.04: Roles of AI in Advertising TBA Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions TBAXiaohan Hu (San Diego State University) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) • Chen Chen (University of Miami) Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads TBAYang Feng (University of Florida) • Xinyi Zuo (University of Florida) • Hyehyun (Julia) Kim (University of Tampa) Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements TBAMatthew Eastin (University of Texas at Austin) • Y. Greg Song (University of St. Thomas) Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads TBAYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston)

2:30pm PST

Session 1.08: Advertising in Counties and Cultures TBA Session 1.08a: Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release TBASophia Mueller (University of Miami) • Regina Ahn (University of Miami) • Hui Shi (University of Miami) Session 1.08b: Commercial Influence or Cultural Exploitation? Examining Nike’s Approach to Saudi Society TBAMeshari Alotaibi (University of southern mississippi) Session 1.08c: Cultural Convergence in Social Commerce: Trust Building Mechanisms Among Chinese and American Shoppers TBABryce Whitwam (Syracuse University) Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands TBADorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) • Itay Oleinik (Ariel University)

4:30pm PST

Session 1.12: Advertising in Media, Platforms, and Contexts TBA Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising TBAMatthew Pittman (University of Tennessee) • Eric Haley (University of Tennessee) • Jie Chen (University of Tennessee) Session 1.12b: TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads TBAAlice Ji (University of Illinois Urbana Champaign) • Chun-Yao Wang (University of Illinois Urbana Champaign) • Haoxue Luo (University of Illinois Urbana Champaign) • Kevin Gilloly (University of Illinois Urbana Champaign) • Muskan Khowaja (University of Illinois Urbana Champaign) • Nelson Oshodi (University of Illinois Urbana Champaign) • Ruiheng Sun (University of Illinois Urbana Champaign) • Zoe Randolph (University of Illinois Urbana Champaign) Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest TBAVeronica Thomas (Old Dominion University) • Kendra Fowler (Youngstown State University) • Faa Taheran (Old Dominion University) • Abdolali Mortazavi (Old Dominion University) Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement TBATobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal)
 
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Thursday, March 6
Friday, March 7
Saturday, March 8
Sunday, March 9
Marriott Hotel
Room 8
Room 8 (Marriott Hotel)
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