American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Juliet Stantz

DePaul University

Instructor

jstantz@depaul.edu

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8:00am EST

Registration William Penn Corridor

6:00pm EST

Welcome Reception - Sponsored by University of Tennessee, Knoxville Bob and Dolores Hope - Mezzanine

7:30am EST

First Timers & Mentors Breakfast - Sponsored by University of South Carolina William Penn Ballroom - WP Floor

8:30am EST

Session 1.02c: The Mind of Advertising Creatives as Internal Media: Tracing the Paths to “Aha” in the Creative Thinking Process Sternwheeler - WP FloorBusayo Anthony Olarotimi (Newcastle University) • Alexander Tevi (Newcastle University) • Andrew Lindridge (Newcastle University) Session 1.03: Special Topic Session: Expanding Horizons: Integrating Global Engagement in Advertising Education Riverboat - WP FloorSydney Chinchanachokcai (University of Akron) • Faye Yang (Grand Valley State University) • Anan Wan (Kansas State University) • Kasey Windels (University of Florida) • Juan Mundel (Arizona State University) • Tony Deng (DePaul) • Kelly Chu (DePaul University) • Sydney Chinchanachokchai (University of Akron)

10:00am EST

Coffee Break - Sponsored by DePaul University Riverboat Corridor - WP Floor

10:30am EST

Session 1.04: Roles of AI in Advertising Three Rivers - WP FloorMark Yi-Cheon Yim (UMass Lowell) Session 1.06: Advertising Issues of Today's Time Riverboat - WP FloorJean Pfiffelmann (EM Strasbourg Business School)

12:00pm EST

Lunch - Sponsored by Michigan State University William Penn Ballroom - WP Floor

1:30pm EST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good Three Rivers - WP FloorTobias Langner (University of Wuppertal) • Sigal Segev (Florida International University) • Martin Eisend (University of Vienna) • Colin Campbell (University of San Diego) • Jean Railla (New York University) • Lucy Atkinson (University of Texas at Austin)

2:30pm EST

Session 1.10: Advertising Creative, Professionals, and Educators Riverboat - WP FloorNate S. Fisher (University of Oklahoma) Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction Riverboat - WP FloorKasey Windels (University of Florida) • Simona Rivero (University of Florida) Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals Riverboat - WP FloorStephanie Dailey (Texas State University) • Michael Devlin (Texas State University) Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries Riverboat - WP FloorSarah Turnbull (University of Portsmouth) • Bea Turnbull (University of Portsmouth) Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints Riverboat - WP FloorKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami) Session 1.11: Special Topic Session: Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work Carnegie III - CL FloorEric Haley (University of Tennessee) • l Edward Timke (Michigan State University) • Michelle Nelson (University of Illinois Urbana-Champaign) • Edward Timke (Michigan State University) • Cathy Chan Butler (American Association of Advertising Agencies) • Josh Loebner (VML) • Beth Haller (Towson University) • Erin Whiteside (University of Tennessee) • Summer Shelton (Limelight Insights by Shugoll) • Maria DeMoya (University of Tennessee)

4:00pm EST

Coffee Break - Sponsored by University of Colorado Riverboat Corridor - WP Floor

4:30pm EST

Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising Three Rivers - WP FloorEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Jie Chen (University of Tennessee) Session 1.12c: Consumer-Brand Incidental Similarity: Utilizing Online Advertising to Foster Brand Connectedness and Interest Three Rivers - WP FloorVeronica Thomas (Old Dominion University) • Kendra Fowler (Youngstown State University) • Faa Taheran (Old Dominion University) • Abdolali Mortazavi (Old Dominion University) Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement Three Rivers - WP FloorTobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal) Session 1.14: Special Topic Session Riverboat - WP FloorDebbie Yount (University of Oklahoma) • Doyle Yoon (University of Oklahoma) Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators Riverboat - WP FloorJim Helberg (RPA) • Armand McCoy (American Advertising Federation) • Pattye Moore (Pattye Morre & Associates) • Colin Parajon (Netflix) • Steven Riskey (Simple Research & Strop Insights) • Alex Sebnaoui (R/GA)

6:00pm EST

AAA Members' Meeting William Penn Ballroom - WP Floor

7:00pm EST

AAA President's Reception - Sponsored by University of Alabama Bob and Dolores Hope - Mezzanine

7:00am EST

Exhibit Hall William Penn Corridor

8:30am EST

Session 2.01: Green, Environmental, Sustainable Advertising Three Rivers - WP FloorBenjamin Johnson (University of Florida ) Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying Three Rivers - WP FloorMengtian Jiang (University of Kentucky) • Shuai Guo (University of Kentucky) Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It Three Rivers - WP FloorEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) Session 2.02b: A Meta-analysis of Subliminal Advertising and Consumer Attitudes Sternwheeler - WP FloorMd Shahedur Rahman (University of Colorado Boulder) Session 2.03: Special Topic Session: Innovative Topics on Research in Sustainability and Advertising Riverboat - WP FloorCharles R. Taylor (Villanova University) • Dana Alden (University of Hawaii) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Sukki Yoon (Bryant University) • Yuhosua Ryoo (University of Minnesota Duluth) • Riccardo Rialti (University of Siena) • Lamberto Zollo (University of Milan) • Tyler Milfield (Villanova University) • Qimei Chen (University of Hawaii)

10:00am EST

Coffee Break - Sponsored by University of Minnesota Riverboat Corridor - WP Floor

11:00am EST

Session 2.04: Advertising and Brand Activism Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) Session 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) • Chen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Xun (Irene) Huang (Nanyang Technological University) Session 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University) • Anyun Chatterjee (Temple University) • Zoe Hagley (Temple University) Session 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) • Carolyn Lin (University of Connecticut) • Louvins Pierre (University of Illinois Urbana Champaign) Session 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism Three Rivers - WP FloorYanyun Wang (University of Colorado Boulder) • Chen Lou (Nanyang Technological University) • Yuan Sun (University of Florida) • Qingyuan Yang (University of Florida)

12:30pm EST

Awards Lunch William Penn Ballroom - WP Floor

2:30pm EST

Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior Three Rivers - WP FloorEunjin (Anna) Kim (University of Southern California) • Yuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • Marla Stafford (University of Nevada - Las Vegas) Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions Three Rivers - WP FloorJoe Phua (Southern Methodist University) • Delia Balaban (Babes-Bolyai University) Session 2.10: Computational Approach in Advertising Research Riverboat - WP FloorChris Vardeman (Towson University) Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion Riverboat - WP FloorJisu Huh (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication Riverboat - WP FloorHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama) Session 2.10d: Emerging Computational Measures of Advertising Attention Riverboat - WP FloorKhadija Vakeel (DePaul University) • Tao Deng (DePaul University) • Shu-Chuan Chu (DePaul University) • Steven Bellman (University of South Australia) • Hyejin Kim (Southern Utah University) Session 2.11: Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand Carnegie III - CL FloorTiffany Johnson (Mindshare/New York University) • Natalie Brown Devlin (The University of Texas at Austin) • Ewa Maslowska (University of Illinois Urbana-Champaign) • Daniela Molta (Syracuse University) • Harsh Taneja (University of Illinois Urbana-Champaign)

4:00pm EST

Coffee Break - Sponsored by University of Miami Riverboat Corridor - WP Floor

5:45pm EST

Offsite Transit Begins - Omni William to Andy Warhol Museum Lobby Level - William Penn Street Entrance

6:00pm EST

Andy Warhol Museum Off-Site Reception - Sponsored by University of Florida Andy Warhol Museum

8:00pm EST

Offsite Return Transit - Museum to Omni William Lobby Level - William Penn Street Entrance

8:00am EDT

Coffee Break Riverboat Corridor - WP Floor

8:30am EDT

Session 3.02d: When Personalized Ad Echoes Your Offline Conversation: The Timing Effect on Surveillance Perception of Conversation-Related Advertising Sternwheeler - WP FloorClaire Segijn (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 3.04: Special Topic Session: The Exhausted Educator 101 Carnegie III - CL FloorAnna McAlister (Endicott College) • Gayle Kerr (Queensland University of Technology) • Alice Kendrick (Southern Methodist University) • Harsha Gangadharbatla (University of Colorado Boulder) • Ian Lings (Queensland University of Technology) • Aileen Torrance (Endicott College)

10:00am EDT

Coffee Break - Sponsored by Bryant University Riverboat Corridor - WP Floor

10:30am EDT

Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types Sternwheeler - WP FloorJeong-Yeob Han (University of Georgia) • Hye Jin Yoon (University of Georgia) • Ja Kyung Seo (University of Georgia) • Hanyoung Kim (University of Kentucky) • Youngji Seo (Syracuse University) • Jiyoung Yeon (University of Georgia) • Youngjee Ko (Kwangwoon University) Session 3.06d: The Impact of Utilitarian Product Reviews on Brand Perception Sternwheeler - WP FloorEric Haley • Matthew Pittman • Ben Libon (University of Georgia) Session 3.08: Special Topics: Generative AI and the Future of Advertising Creativity: Bridging the Gap Between Academia and Industry Carnegie III - CL FloorWeizi Liu (Texas Christian University) • Louvins Pierre (University of Illinois Urbana Champaign) • Yanyun (Mia) Wang (University of Boulder) • Tripp Westbrook (Firehouse Agency) • Linda Groendyke (Digital Insights Labs) • Jon Irwin (Liquid Agency)