American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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7:30am PST

Past Presidents' Advisory Board Breakfast - Sponsored by TBA JIA ERB Meeting - Refreshments sponsored by TBA

8:30am PST

Session 2.01: Green, Environmental, Sustainable Advertising TBA Session 2.01a: Framing the Future: How the Perception of Psychological Distance in Environmental Ads Influences Moral Disengagement and Policy Support TBASaima Kazmi (University of Oregon) Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying TBAMengtian Jiang (University of Kentucky) • Shuai Guo (University of Kentucky) Session 2.01c: Emotional Responses To Rational And Emotional Sustainable Brand Advertising: A Comparison Of Self-reported Measures And Physiological Measures TBAVesna Zabkar (University of Ljubljana) • Mila Zecevic (University of Ljubljana) • Simon Jamšek (University of Ljubljana) Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It TBAMatthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) • Eric Haley (University of Tennessee) Session 2.02: Systematic Reviews in Contemporary Advertising TBA Session 2.02a: Digital Advertising Effectiveness: A Meta-Analysis TBAFarid Tarrahi (University of Vienna) • Katja Brunk (University of Vienna) • Martin Eisend (University of Vienna) Session 2.02b: A Meta-analysis of Subliminal Advertising and Consumer Attitudes TBAMd Shahedur Rahman (University of Colorado Boulder) Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework TBAXinyu Zhao (University of Miami) • Chen Chen (University of Miami) • Xiao Liang (University of Miami) Session 2.02d: Feel the Narrative: A Systematic Review of Unlocking Sensory Advertising for NGOs TBATheodoros Lappas (Athens University of Economics and Business • Aikaterini Avgeropoulou (University of Nicosia in Cyprus) • Ioanna Papasolomou (University of Nicosia in Cyprus) • Greece) • Yioula Melanthiou (Cyprus University of Technology) Sesson 2.03: Special Topic Session TBA Sesson 2.03a: Innovative Topics on Research in Sustainability and Advertising TBACharles R. Taylor (Villanova University) • Eunjin (Anna) Kim (University of Southern California) • Hye Jin Yoon (University of Georgia) • Kacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Yoon-Joo Lee (Washington State University) • Yuhosua Ryoo (University of Minnesota Duluth) • Dana Alden (University of Hawaii) • Qimei Chen (University of Hawaii) • Lamberto Zollo (University of Milan) • Riccardo Rialti (University of Siena) • Tyler Milfield (Villanova University)

10:00am PST

Coffee Break - Sponsored by TBA Comittee Meetings TBA

11:00am PST

Sesson 2.05: Privacy Issues in Advertising TBA Sesson 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising TBAIlwoo Ju (Purdue University) Sesson 2.05b: Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model TBAUn Chae Chung (University of Wisconsin Whitewater) Sesson 2.05c: Rethinking the Concept of Social Media Privacy Concerns TBACristian Buzeta (Universidad de Chile) • Freya De Keyzer (Erasmus University Rotterdam) • Jean Pfiffelmann (EM Strasbourg Business School) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Sesson 2.05d: Social Media Privacy Concerns: A Systematic Literature Review and Future Research Agenda TBACristian Buzeta (Universidad de Chile) • Freya De Keyzer (Erasmus University Rotterdam) • Jean Pfiffelmann (EM Strasbourg Business School) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Sesson 2.06: Advertising Message Strategies TBA Sesson 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness TBAKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Hyunju Shin (Kennesaw State University) Sesson 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality TBATemple Northup (San Diego State University) • Yang Feng (University of Florida) • Hojoon Choi (University of Houston) • Kyunga Yoo (Korea Telecom) • Nah Ray Han (Georgia College and State University) Sesson 2.06c: Tired of Health Messages? Examining How Message Fatigue Impacts Evaluations and Sharing Intentions of Health PSAs TBABuduo Wang (Texas Tech University) Sesson 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated TBADaniel Bruns (University of Wuppertal) • Tobias Langner (University of Wuppertal) • Stefan Rohrbach (University of Wuppertal) Sesson 2.07: Special Topics: AI in Biometrics Research: Opportunities and Controversies in Advertising Research and Practice TBAGlenna Read (University of Georgia) • Taylor Wen (University of South Carolina) • Jessica Wilson (iMotions) • Kieu Wong (iMotions) • Steven Holiday (University of Alabama) Sesson 2.04: Advertising and Brand Activism TBA Sesson 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion TBAChen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Xun (Irene) Huang (Nanyang Technological University) Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility TBAZoe Hagley ( ) • Anyun Chatterjee (Temple University) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University) Sesson 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness TBACarolyn Lin (University of Connecticut) • Louvins Pierre (University of Illinois Urbana Champaign) Sesson 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism TBAChen Lou (Nanyang Technological University) • Yanyun Wang (University of Colorado Boulder) • Qingyuan Yang (University of Florida) • Yuan Sun (University of Florida)

12:30pm PST

Awards Lunch TBA

2:00pm PST

Coffee Break TBA

2:30pm PST

Session 2.09: Session Title: Influencers and Social Media TBA Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation TBAChen Lou (Nanyang Technological University) • Pengya Ai (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) Session 2.09b: Value Co-Creation and Other Moderators of Influencer Marketing Success on Instagram TBADoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma) Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0 TBAJeongwon Yang (University of Miami) • Ploypin Chuenterawong (Chulalongkorn University) Session 2.09d: Does This Ad Makes Me Look Good or Bad? The Role of Impression Management in Social Network Advertising TBAWeilu Zhang (University of Kentucky) • Shelly Rodgers (University of Missouri) • Justin Willett (University of Missouri) Session 2.10: Computational Approach in Advertising Research TBA Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion TBAJisu Huh (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling TBAJunqi Shao (University of Illinois Urbana Champaign) • Leona Su (University of Illinois Urbana Champaign) • Tianli Chen (University of Illinois Urbana Champaign) Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication TBAHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama) Session 2.10d: Emerging Computational Measures of Advertising Attention TBAKhadija Vakeel (DePaul University) • Tao Deng (DePaul University) • Shu-Chuan Chu (DePaul University) • Steven Bellman (University of South Australia) • Hyejin Kim (Southern Utah University) Session 2.11: Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand TBANatalie Brown Devlin (The University of Texas at Austin) • Daniela Molta (Syracuse University) • Ewa Maslowska (University of Illinois Urbana-Champaign) • Harsh Taneja (University of Illinois Urbana-Champaign) Session 2.08: AI, Disclosure, and Consumer Behaviors TBA Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior TBAYuhosua Ryoo (University of Minnesota Duluth) • Eunjin (Anna) Kim (University of Southern California) • WooJin Kim (University of Colorado Boulder) • Marla Stafford (University of Nevada - Las Vegas) Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions TBADelia Balaban (Babes-Bolyai University) • Joe Phua (Southern Methodist University) Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services TBAHanyoung Kim (University of Kentucky) • Yanyun Wang (University of Colorado Boulder) Session 2.08d: A Systematic Review of Anthropomorphism in Modern Advertising: The AI Revolution TBABahareh Amini (University of Alabama)

4:00pm PST

Meet the Journal Editors TBA

5:00pm PST

5:45pm PST