American Academy of Advertising's 2025 Annual Conference has ended

Create Your Own Event

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

Bookmark this page in your internet browser for easy access.

arrow_back View All Dates

8:30am EST

Session 2.03: Special Topic Session: Innovative Topics on Research in Sustainability and Advertising Riverboat - WP FloorCharles R. Taylor (Villanova University) • Dana Alden (University of Hawaii) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Sukki Yoon (Bryant University) • Yuhosua Ryoo (University of Minnesota Duluth) • Riccardo Rialti (University of Siena) • Lamberto Zollo (University of Milan) • Tyler Milfield (Villanova University) • Qimei Chen (University of Hawaii)

11:00am EST

Session 2.06: Advertising Message Strategies Riverboat - WP FloorChristina Jimenez Najera (University of Tennessee ) Session 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness Riverboat - WP FloorKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Hyunju Shin (Kennesaw State University) Session 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality Riverboat - WP FloorYang Feng (University of Florida) • Temple Northup (San Diego State University) • Hojoon Choi (University of Houston) • Nah Ray Han (Georgia College and State University) • Kyunga Yoo (Korea Telecom) Session 2.06c: Tired of Health Messages? Examining How Message Fatigue Impacts Evaluations and Sharing Intentions of Health PSAs Riverboat - WP FloorBuduo Wang (Texas Tech University) Session 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated Riverboat - WP FloorDaniel Bruns (University of Wuppertal) • Tobias Langner (University of Wuppertal) • Stefan Rohrbach (University of Wuppertal)

2:30pm EST

Session 2.10: Computational Approach in Advertising Research Riverboat - WP FloorChris Vardeman (Towson University) Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion Riverboat - WP FloorJisu Huh (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling Riverboat - WP FloorLeona Su (University of Illinois Urbana Champaign) • Junqi Shao (University of Illinois Urbana Champaign) • Tianli Chen (University of Illinois Urbana Champaign) Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication Riverboat - WP FloorHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama) Session 2.10d: Emerging Computational Measures of Advertising Attention Riverboat - WP FloorKhadija Vakeel (DePaul University) • Tao Deng (DePaul University) • Shu-Chuan Chu (DePaul University) • Steven Bellman (University of South Australia) • Hyejin Kim (Southern Utah University)