American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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8:30am EST

Session 1.03: Special Topic Session: Expanding Horizons: Integrating Global Engagement in Advertising Education Riverboat - WP FloorSydney Chinchanachokcai (University of Akron) • Faye Yang (Grand Valley State University) • Anan Wan (Kansas State University) • Kasey Windels (University of Florida) • Juan Mundel (Arizona State University) • Tony Deng (DePaul) • Kelly Chu (DePaul University) • Sydney Chinchanachokchai (University of Akron)

10:30am EST

Session 1.06: Advertising Issues of Today's Time Riverboat - WP FloorJean Pfiffelmann (EM Strasbourg Business School) Session 1.06a: Navigating consumer acceptance of cultured meat: An exploratory narrative review of communication strategies Riverboat - WP FloorZiyang Gong (University of Illinois Urbana Champaign) • Tianli Chen • Yan (Anna) Liu (University of Illinois Urbana Champaign) • Leona Su (University of Illinois Urbana Champaign) • Jingen Xuan (University of Illinois Urbana Champaign) Session 1.06b: Aww-Inducing Ads: How Cuteness Dimensions Drive Persuasion through Emotional Engagement Riverboat - WP FloorSaleem Alhabash (Michigan State University) • Subhalakshmi Bezbaruah (Michigan State University) Session 1.06c: The Role of Luxury in Conspicuous Consumption: Exploring the Influence of Materialism, Perceived Toxic Positivity Intentions, and Social Comparison Riverboat - WP FloorJeeyun Park (The University of Texas at Austin) • Matthew Eastin (The University of Texas at Austin) Session 1.06d: The Parts are Better than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies Riverboat - WP FloorYing Huang (University of West Florida)

2:30pm EST

Session 1.10: Advertising Creative, Professionals, and Educators Riverboat - WP FloorNate S. Fisher (University of Oklahoma) Session 1.10a: Teaching Strategy: From the Effie Awards to Effective Instruction Riverboat - WP FloorKasey Windels (University of Florida) • Simona Rivero (University of Florida) Session 1.10b: Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals Riverboat - WP FloorStephanie Dailey (Texas State University) • Michael Devlin (Texas State University) Session 1.10c: Creative Awards: Exploring the Masculine Coding of Cannes Lions Award Entries Riverboat - WP FloorSarah Turnbull (University of Portsmouth) • Bea Turnbull (University of Portsmouth) Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints Riverboat - WP FloorKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami)

4:30pm EST

Session 1.14: Special Topic Session Riverboat - WP FloorDebbie Yount (University of Oklahoma) • Doyle Yoon (University of Oklahoma) Session 1.14a: Bridging the Gap between Gen Z and Non-Gen Z: Implications for Advertisers and Educators Riverboat - WP FloorJim Helberg (RPA) • Armand McCoy (American Advertising Federation) • Pattye Moore (Pattye Morre & Associates) • Colin Parajon (Netflix) • Steven Riskey (Simple Research & Strop Insights) • Alex Sebnaoui (R/GA)

8:30am EST

Session 2.03: Special Topic Session: Innovative Topics on Research in Sustainability and Advertising Riverboat - WP FloorCharles R. Taylor (Villanova University) • Dana Alden (University of Hawaii) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Sukki Yoon (Bryant University) • Yuhosua Ryoo (University of Minnesota Duluth) • Riccardo Rialti (University of Siena) • Lamberto Zollo (University of Milan) • Tyler Milfield (Villanova University) • Qimei Chen (University of Hawaii)

11:00am EST

Session 2.06: Advertising Message Strategies Riverboat - WP FloorChristina Jimenez Najera (University of Tennessee ) Session 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness Riverboat - WP FloorKacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Hyunju Shin (Kennesaw State University) Session 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality Riverboat - WP FloorYang Feng (University of Florida) • Temple Northup (San Diego State University) • Hojoon Choi (University of Houston) • Nah Ray Han (Georgia College and State University) • Kyunga Yoo (Korea Telecom) Session 2.06c: Tired of Health Messages? Examining How Message Fatigue Impacts Evaluations and Sharing Intentions of Health PSAs Riverboat - WP FloorBuduo Wang (Texas Tech University) Session 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated Riverboat - WP FloorDaniel Bruns (University of Wuppertal) • Tobias Langner (University of Wuppertal) • Stefan Rohrbach (University of Wuppertal)

2:30pm EST

Session 2.10: Computational Approach in Advertising Research Riverboat - WP FloorChris Vardeman (Towson University) Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion Riverboat - WP FloorJisu Huh (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling Riverboat - WP FloorLeona Su (University of Illinois Urbana Champaign) • Junqi Shao (University of Illinois Urbana Champaign) • Tianli Chen (University of Illinois Urbana Champaign) Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication Riverboat - WP FloorHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama) Session 2.10d: Emerging Computational Measures of Advertising Attention Riverboat - WP FloorKhadija Vakeel (DePaul University) • Tao Deng (DePaul University) • Shu-Chuan Chu (DePaul University) • Steven Bellman (University of South Australia) • Hyejin Kim (Southern Utah University)

8:30am EDT

Session 3.03: Special Topic Session: Taming The AI Storm With Strategies For Advertising Educators. AI Teaching Frameworks, Integrations, Assignments, Topics And Approaches. Riverboat - WP FloorKeith Quesenberry (Messiah University) • WooJin Kim (University of Colorado Boulder) • Yanyun (Mia) Wang (University of Colorado Boulder) • Kristen Sussman (Texas State University) • Michael Coolsen (Shippensburg University) • Keith Quesensberry (Messiah University)

10:30am EDT

Session 3.07: Female Empowerment & Femvertising Riverboat - WP FloorChen (Crystal) Chen (University of Miami) Session 3.07a: Social Influence in Incentive-Based Femvertising: The Mediating Roles of eWOM, Brand Community Identification, and Self-Expressive Brand Riverboat - WP FloorChen Chen (University of Miami) • Sophia Mueller (University of Miami) • Hui Shi (University of Miami) Session 3.07b: How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI Riverboat - WP FloorChen Chen (University of Miami) • Quan Xie (Southern Methodist University) • Sidharth Muralidharan (Southern Methodist University) • Joe Phua (Southern Methodist University) • Shivani Kosuri (Southern Methodist University) Session 3.07c: Empowering Ads, Empowered Responses: Unveiling the Emotional and Behavioral Impact of Femvertising in China Riverboat - WP FloorChen Chen (University of Miami) • Wenwen Cao (University of Minnesota - Twin Cities) • Wonsun Shin (University of Melbourne) Session 3.07d: “Let Her Talk”: Leadership Challenges for Brazilian Creative Women Riverboat - WP FloorChen Chen (University of Miami) • Marta Mensa (University of North Texas) • Sophia Mueller (University of Miami)