American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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9:00am PST

Preconference 1: Challenges and Directions for Advertising Research in Multicultural Settings Room 8Colin Campbell (University of San Diego) • Osnat Roth-Cohen (Ariel University) • Ed Timke (Michigan State University) • Juliana Fernandes (University of Florida) • Jooyoung Kim (University of Georgia) • Martin Eisend (University Viadrina in Frankfurt/Oder) • Shintaro Okazaki (King's College London) • Charles Ray Taylor (Villanova University)

1:00pm PST

Preconference 2: Working in Academia: Building an Academic Reputation & Successful Career Marriott HotelMengtian Jiang (University of Kentucky) • Gayle Kerr (Queensland University of Technology) • Juan Mundel (Arizona State University) • Claire M Segijn (University of Minnesota) • Charles R. "Ray" Taylor (Villanova University) • Jing Yang (Loyola University Chicago) • Heidi Hennink-Kaminski (Michigan State University) • Jef I. Richards (Michigan State University)

6:00pm PST

Welcome Reception TBA

9:30pm PST

Graduate Reception TBA

7:30am PST

First Timers’ & Mentors Breakfast - sponsored by TBA

10:00am PST

Coffee Break - Sponsored by TBA

12:00pm PST

4:00pm PST

Coffee Break - Sponsored by TBA

7:30am PST

Past Presidents' Advisory Board Breakfast - Sponsored by TBA

10:00am PST

Coffee Break - Sponsored by TBA

12:30pm PST

Awards Lunch TBA

2:00pm PST

Coffee Break TBA

4:00pm PST

Meet the Journal Editors TBA

5:00pm PST

5:45pm PST

7:30am PDT

Coffee Break - Sponsored by TBA

10:00am PDT

Coffee Break TBA