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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Friday, March 7
 

7:00am EST

Registration William Penn Corridor

7:30am EST

First Timers & Mentors Breakfast - Sponsored by University of South Carolina William Penn Ballroom - WP Floor

10:00am EST

Coffee Break - Sponsored by DePaul University Riverboat Corridor - WP Floor

10:30am EST

Session 1.04: Roles of AI in Advertising Three Rivers - WP FloorMark Yi-Cheon Yim (UMass Lowell) Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads Three Rivers - WP FloorYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston) Session 1.07: Special Topic Session: The Interplay of Advertising and Startups: Opportunities for Research and Practice Carnegie III - CL FloorHarsha Gangadharbatla (University of Colorado Boulder) • Vanitha Swaminathan (University of Pittsburgh) • Satya Venneti (Telling.ai) • Shreyas Venugopalan (AdSkate Inc.) • Chris Vargo (Socialcontext.ai/University of Colorado Boulder)

12:00pm EST

Lunch - Sponsored by Michigan State University William Penn Ballroom - WP Floor

1:30pm EST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good Three Rivers - WP FloorTobias Langner (University of Wuppertal) • Sigal Segev (Florida International University) • Martin Eisend (University of Vienna) • Colin Campbell (University of San Diego) • Jean Railla (New York University) • Lucy Atkinson (University of Texas at Austin)

2:30pm EST

Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints Riverboat - WP FloorKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami)

4:00pm EST

Coffee Break - Sponsored by University of Colorado Riverboat Corridor - WP Floor

4:30pm EST

Session 1.13: Disclosure and Consumer Reactions Sternwheeler - WP FloorBryce Whitwam (Syracuse University)

6:00pm EST

AAA Members' Meeting William Penn Ballroom - WP Floor

7:00pm EST

AAA President's Reception - Sponsored by University of Alabama Bob and Dolores Hope - Mezzanine
 
Saturday, March 8
 

8:30am EST

Session 2.02: Systematic Reviews in Contemporary Advertising Sternwheeler - WP FloorIlwoo Ju (Purdue University) Session 2.02a: Digital Advertising Effectiveness: A Meta-Analysis Sternwheeler - WP FloorMartin Eisend (University of Vienna) • Farid Tarrahi (University of Vienna) • Katja Brunk (University of Vienna) Session 2.02b: A Meta-analysis of Subliminal Advertising and Consumer Attitudes Sternwheeler - WP FloorMd Shahedur Rahman (University of Colorado Boulder) Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework Sternwheeler - WP FloorXinyu Zhao (University of Miami) • Chen Chen (University of Miami) • Xiao Liang (University of Miami) Session 2.02d: Feel the Narrative: A Systematic Review of Unlocking Sensory Advertising for NGOs Sternwheeler - WP FloorAikaterini Avgeropoulou (University of Nicosia in Cyprus) • Yioula Melanthiou (Cyprus University of Technology) • Ioanna Papasolomou (University of Nicosia in Cyprus) • Theodoros Lappas (Athens University of Economics and Business, Greece)

10:00am EST

Coffee Break - Sponsored by University of Minnesota Riverboat Corridor - WP Floor

11:00am EST

Session 2.04: Advertising and Brand Activism Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) Session 2.05: Privacy Issues in Advertising Sternwheeler - WP FloorSara Champlin (University of North Texas) Session 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising Sternwheeler - WP FloorIlwoo Ju (Purdue University) Session 2.05b: Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model Sternwheeler - WP FloorUn Chae Chung (University of Wisconsin Whitewater) Session 2.05c: Rethinking the Concept of Social Media Privacy Concerns Sternwheeler - WP FloorCristian Buzeta (Universidad de Chile) • Freya De Keyzer (Erasmus University Rotterdam) • Jean Pfiffelmann (EM Strasbourg Business School) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Session 2.05d: Social Media Privacy Concerns: A Systematic Literature Review and Future Research Agenda Sternwheeler - WP FloorCristian Buzeta (Universidad de Chile) • Freya De Keyzer (Erasmus University Rotterdam) • Jean Pfiffelmann (EM Strasbourg Business School) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Session 2.07: Special Topics: AI in Biometrics Research: Opportunities and Controversies in Advertising Research and Practice Carnegie III - CL FloorLinwan Wu (University of South Carolina) • Taylor Wen (University of South Carolina) • Glenna Read (University of Georgia) • Steven Holiday (University of Alabama) • Jessica Wilson (iMotions) • Kieu Wong (iMotions)

12:30pm EST

Awards Lunch William Penn Ballroom - WP Floor

2:30pm EST

Session 2.09: Session Title: Influencers and Social Media Sternwheeler - WP FloorPooja Iyer (University of Colorado Boulder) Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation Sternwheeler - WP FloorChen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Pengya Ai (Nanyang Technological University) Session 2.09b: Value Co-Creation and Other Moderators of Influencer Marketing Success on Instagram Sternwheeler - WP FloorDoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma) Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0 Sternwheeler - WP FloorPloypin Chuenterawong (Chulalongkorn University) • Jeongwon Yang (University of Miami) Session 2.09d: Does This Ad Make Me Look Good or Bad? The Role of Impression Management in Social Network Advertising Sternwheeler - WP FloorShelly Rodgers (University of Missouri) • Weilu Zhang (University of Kentucky) • Ting-Hao Tsou (West Texas A&M University) • Justin Willett (University of Missouri)

4:00pm EST

Coffee Break - Sponsored by University of Miami Riverboat Corridor - WP Floor Meet the Journal Editors Three Rivers - WP FloorAlyse Lancaster (University of Miami)

6:00pm EST

Andy Warhol Museum Off-Site Reception - Sponsored by University of Florida Andy Warhol Museum
 
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