American Academy of Advertising's 2025 Annual Conference has ended

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American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Joonghwa Lee

University of North Dakota

Assistant Professor

Grand Forks, North Dakota

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8:00am EST

Registration William Penn Corridor

8:30am EST

Executive Committee Meeting Parkview East - CL Floor

6:00pm EST

Welcome Reception - Sponsored by University of Tennessee, Knoxville Bob and Dolores Hope - Mezzanine

7:00am EST

Registration William Penn Corridor

7:30am EST

JCIRA ERB Meeting Allegheny - 17th Floor First Timers & Mentors Breakfast - Sponsored by University of South Carolina William Penn Ballroom - WP Floor

8:30am EST

Session 1.01a: Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application Three Rivers - WP FloorSeo Jeong Heo (University of Illinois Urbana-Champaign) • Se Il Park (University of Illinois Urbana Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) Session 1.03: Special Topic Session: Expanding Horizons: Integrating Global Engagement in Advertising Education Riverboat - WP FloorSydney Chinchanachokcai (University of Akron) • Faye Yang (Grand Valley State University) • Anan Wan (Kansas State University) • Kasey Windels (University of Florida) • Juan Mundel (Arizona State University) • Tony Deng (DePaul) • Kelly Chu (DePaul University) • Sydney Chinchanachokchai (University of Akron)

10:00am EST

Coffee Break - Sponsored by DePaul University Riverboat Corridor - WP Floor

10:30am EST

Session 1.04b: Mitigating AI Aversion: The Role of Human Effort in AI-Labeled Ads Three Rivers - WP FloorYang Feng (University of Florida) • Xinyi Zuo (University of Florida) • Hyehyun (Julia) Kim (University of Tampa) Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads Three Rivers - WP FloorYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston) Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension Sternwheeler - WP FloorDoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma) Session 1.05b: The Dynamic Effects of Nature Anthropomorphism and Environmental Risk on Gen Z’s Pro-Environmental Engagement: A Comparison of Online and Offline Activities Sternwheeler - WP FloorHyun Ju Jeong (University of Kentucky) • Mikyoung Kim (Hongik University)

12:00pm EST

Lunch - Sponsored by Michigan State University William Penn Ballroom - WP Floor

1:30pm EST

AAA-EAA Discussion Panel Session: Harnessing the Power of Advertising to Advance Social Good Three Rivers - WP FloorTobias Langner (University of Wuppertal) • Sigal Segev (Florida International University) • Martin Eisend (University of Vienna) • Colin Campbell (University of San Diego) • Jean Railla (New York University) • Lucy Atkinson (University of Texas at Austin)

2:30pm EST

Session 1.08d: Perspectives on Response Advertising to National Crises: Category Expenditure Shifts and Consumer Attitudes Toward Ads and Brands Three Rivers - WP FloorDorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) • Itay Oleinik (Ariel University) Session 1.09a: In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach Sternwheeler - WP FloorSeo Jeong Heo (University of Illinois Urbana-Champaign) • Se Il Park (University of Illinois Urbana Champaign) • Floria Yujin Lee (University of Illinois Urbana Champaign) Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints Riverboat - WP FloorKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami)

4:00pm EST

Coffee Break - Sponsored by University of Colorado Riverboat Corridor - WP Floor

4:30pm EST

Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising Three Rivers - WP FloorEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Jie Chen (University of Tennessee) Session 1.13b: Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention Sternwheeler - WP FloorEric Haley (University of Tennessee) • Jie Chen (University of Tennessee Session 1.13c: “Disclosing The Real Flaws”: How the Valence of Influencer Self-Disclosure Influences Perceptions of Authenticity Sternwheeler - WP FloorJiyeon Lee (Ewha Womans University) • Eunice Kim (Ewha Womans University)

6:00pm EST

AAA Members' Meeting William Penn Ballroom - WP Floor

7:00pm EST

AAA President's Reception - Sponsored by University of Alabama Bob and Dolores Hope - Mezzanine

7:30am EST

JIA ERB Meeting William Penn Ballroom - WP Floor

8:30am EST

Session 2.01a: Framing the Future: How the Perception of Psychological Distance in Environmental Ads Influences Moral Disengagement and Policy Support Three Rivers - WP FloorSaima Kazmi (University of Oregon) Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying Three Rivers - WP FloorMengtian Jiang (University of Kentucky) • Shuai Guo (University of Kentucky) Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It Three Rivers - WP FloorEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) Session 2.02a: Digital Advertising Effectiveness: A Meta-Analysis Sternwheeler - WP FloorMartin Eisend (University of Vienna) • Farid Tarrahi (University of Vienna) • Katja Brunk (University of Vienna) Session 2.03: Special Topic Session: Innovative Topics on Research in Sustainability and Advertising Riverboat - WP FloorCharles R. Taylor (Villanova University) • Dana Alden (University of Hawaii) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Sukki Yoon (Bryant University) • Yuhosua Ryoo (University of Minnesota Duluth) • Riccardo Rialti (University of Siena) • Lamberto Zollo (University of Milan) • Tyler Milfield (Villanova University) • Qimei Chen (University of Hawaii)

11:00am EST

Session 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) • Chen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Xun (Irene) Huang (Nanyang Technological University) Session 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University) • Anyun Chatterjee (Temple University) • Zoe Hagley (Temple University) Session 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness Three Rivers - WP FloorYanyun (Mia) Wang (University of Colorado Boulder) • Carolyn Lin (University of Connecticut) • Louvins Pierre (University of Illinois Urbana Champaign) Session 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism Three Rivers - WP FloorYanyun Wang (University of Colorado Boulder) • Chen Lou (Nanyang Technological University) • Yuan Sun (University of Florida) • Qingyuan Yang (University of Florida) Session 2.05: Privacy Issues in Advertising Sternwheeler - WP FloorSara Champlin (University of North Texas) Session 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising Sternwheeler - WP FloorIlwoo Ju (Purdue University) Session 2.05b: Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model Sternwheeler - WP FloorUn Chae Chung (University of Wisconsin Whitewater) Session 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality Riverboat - WP FloorYang Feng (University of Florida) • Temple Northup (San Diego State University) • Hojoon Choi (University of Houston) • Nah Ray Han (Georgia College and State University) • Kyunga Yoo (Korea Telecom) Session 2.07: Special Topics: AI in Biometrics Research: Opportunities and Controversies in Advertising Research and Practice Carnegie III - CL FloorLinwan Wu (University of South Carolina) • Taylor Wen (University of South Carolina) • Glenna Read (University of Georgia) • Steven Holiday (University of Alabama) • Jessica Wilson (iMotions) • Kieu Wong (iMotions)

12:30pm EST

Awards Lunch William Penn Ballroom - WP Floor

2:30pm EST

Session 2.08: AI, Disclosure, and Consumer Behaviors Three Rivers - WP FloorHyun Ju Jeong (University of Kentucky) Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions Three Rivers - WP FloorJoe Phua (Southern Methodist University) • Delia Balaban (Babes-Bolyai University) Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services Three Rivers - WP FloorHanyoung Kim (University of Kentucky) • Yanyun Wang (University of Colorado Boulder) Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation Sternwheeler - WP FloorChen Lou (Nanyang Technological University) • Xuan Zhou (Nanyang Technological University) • Pengya Ai (Nanyang Technological University) Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0 Sternwheeler - WP FloorPloypin Chuenterawong (Chulalongkorn University) • Jeongwon Yang (University of Miami) Session 2.09d: Does This Ad Make Me Look Good or Bad? The Role of Impression Management in Social Network Advertising Sternwheeler - WP FloorShelly Rodgers (University of Missouri) • Weilu Zhang (University of Kentucky) • Ting-Hao Tsou (West Texas A&M University) • Justin Willett (University of Missouri) Session 2.10: Computational Approach in Advertising Research Riverboat - WP FloorChris Vardeman (Towson University) Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion Riverboat - WP FloorJisu Huh (University of Minnesota - Twin Cities) • Jiacheng Huang (University of Minnesota - Twin Cities) • Rongjin (Jinny) Zhang (University of Minnesota - Twin Cities) Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication Riverboat - WP FloorHaseon Park (University of Minnesota - Twin Cities) • Brian Britt (University of Alabama) • Gregory Bott (University of Alabama) Session 2.10d: Emerging Computational Measures of Advertising Attention Riverboat - WP FloorKhadija Vakeel (DePaul University) • Tao Deng (DePaul University) • Shu-Chuan Chu (DePaul University) • Steven Bellman (University of South Australia) • Hyejin Kim (Southern Utah University)

4:00pm EST

Meet the Journal Editors Three Rivers - WP FloorAlyse Lancaster (University of Miami)

6:00pm EST

Andy Warhol Museum Off-Site Reception - Sponsored by University of Florida Andy Warhol Museum

8:30am EDT

Session 3.01c: How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy Three Rivers - WP FloorWon-Ki Moon (University of Florida) • Haseon Park (University of Minnesota - Twin Cities) • Hayoung Sally Lim (University of Oregon) • Nathan Carpenter (University of Florida)