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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Venue: TBA clear filter
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Sunday, March 9
 

7:30am PDT

Coffee Break - Sponsored by
Sunday March 9, 2025 7:30am - 8:30am PDT
TBA
Sunday March 9, 2025 7:30am - 8:30am PDT
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

8:30am PDT

Session 3.01: Risks and Perils of AI in Advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01a: AI Anxiety and Consumer Experience: Defining Consumer AI Anxiety through Scale Development and Validation
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
JK
LB
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01b: How Artificial Intelligence (Ai)-based Systems can Jeopardize Consumers: A Technology Affordance Perspective
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
MY
CY
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01c: How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
HS
HP
WM
NC
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.01d: Perceived Risk in AI Adoption: Insights on Personal and Cultural Factors Shaping Entrepreneurs’ Use of AI Technologies
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
AM
FT
DA
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PDT

Session 3.02: Personalization in Advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02a: From Recommendation to Reaction: How Personalized Advertising Based on Friend Recommendations Shape Consumer Responses
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
WM
SL
YS
MM
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02b: The Impact of Perceived Personalization and Ideal Self-Congruence with the Brand on Strengthening Brand Attachment and Ad Engagement: A LinkedIn Advertising Study
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
F
PS
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02c: Personalization vs. Privacy concerns in data-driven advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
EH
KY
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.02d: When Personalized Ad Echoes Your Offline Conversation: The Timing Effect on Surveillance Perception of Conversation-Related Advertising
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
CS
JH
RJ
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PDT

Session 3.03: Special Topic Session: Taming The AI Storm With Strategies For Advertising Educators. AI Teaching Frameworks, Integrations, Assignments, Topics And Approaches.
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
KS
WK
YM
KQ
MC
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PDT

Session 3.04: Special Topic Session: The Exhausted Educator 101
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA
Speakers
HG
IL
AM
AK
GK
AT
Sunday March 9, 2025 8:30am - 10:00am PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

10:00am PDT

Coffee Break
Sunday March 9, 2025 10:00am - 10:30am PDT
TBA
Sunday March 9, 2025 10:00am - 10:30am PDT
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

10:30am PDT

Session 3.05: Effects of Virtual Influencer Marketing
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05a: Virtual Influencers’ Emotional Voices: Effects of Voice Type and Message Appeal on Consumer Engagement and Brand Choice Behavior
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
ME
SL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05b: Pixels and Plots: The Narrative Impact of Virtual Influencers on Social Media Brand Endorsements
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
ME
JH
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05c: When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message - Construal Level Theory Application
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
SJ
SI
FY
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.05d: Investigating the Role of Physical Attractiveness and Capability in Virtual Agent Effectiveness in E-Commerce
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
JS
DY
SL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

10:30am PDT

Session 3.06: Memes and Reviews in Brand Perceptions
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06a: Can Memes be Leveraged to Improve Audience Response to Film Advertising Posters? The Impact of Incongruity Between Film Type and Poster Meme Type
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
HJ
HX
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06b: Capitalizing on Content: How Marketing Insiders Are Transforming Internet Memes into Branded Advertising
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
CV
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
HJ
HK
JH
JK
JY
YS
YK
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.06d: The Impact of Utilitarian Product Reviews on Brand Perception
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
EH
MP
BL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

10:30am PDT

Session 3.07: Female Empowerment & Femvertising
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07a: Social Influence in Incentive-Based Femvertising: The Mediating Roles of eWOM, Brand Community Identification, and Self-Expressive Brand
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
SM
CC
HS
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07b: How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
QX
JP
SM
SK
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07c: Empowering Ads, Empowered Responses: Unveiling the Emotional and Behavioral Impact of Femvertising in China
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
WC
WS
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.07d: “Let Her Talk”: Leadership Challenges for Brazilian Creative Women
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
MM
SM
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:30am PDT

Session 3.08: Special Topics: Generative AI and the Future of Advertising Creativity: Bridging the Gap Between Academia and Industry
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA
Speakers
TW
JI
YM
LG
WL
Sunday March 9, 2025 10:30am - 12:00pm PDT
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4
 
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