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Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Venue: TBA clear filter
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Saturday, March 8
 

7:30am PST

Past Presidents' Advisory Board Breakfast - Sponsored by
Saturday March 8, 2025 7:30am - 8:30am PST
TBA
Saturday March 8, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

7:30am PST

JIA ERB Meeting - Refreshments sponsored by
Saturday March 8, 2025 7:30am - 8:30am PST
TBA
Saturday March 8, 2025 7:30am - 8:30am PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

8:30am PST

Session 2.01: Green, Environmental, Sustainable Advertising
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01a: Framing the Future: How the Perception of Psychological Distance in Environmental Ads Influences Moral Disengagement and Policy Support
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
SK
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
MJ
SG
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01c: Emotional Responses To Rational And Emotional Sustainable Brand Advertising: A Comparison Of Self-reported Measures And Physiological Measures
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
VZ
MZ
SJ
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
MP
TM
EH
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

8:30am PST

Session 2.02: Systematic Reviews in Contemporary Advertising
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02a: Digital Advertising Effectiveness: A Meta-Analysis
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
ME
FT
KB
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02b: A Meta-analysis of Subliminal Advertising and Consumer Attitudes
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
MS
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
XZ
CC
XL
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Session 2.02d: Feel the Narrative: A Systematic Review of Unlocking Sensory Advertising for NGOs
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
TL
AA
IP
G
YM
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

8:30am PST

Sesson 2.03: Special Topic Session
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

8:30am PST

Sesson 2.03a: Innovative Topics on Research in Sustainability and Advertising
Saturday March 8, 2025 8:30am - 10:00am PST
TBA
Speakers
CR
EA
HJ
KK
SY
YL
YR
DA
QC
LZ
RR
TM
Saturday March 8, 2025 8:30am - 10:00am PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

10:00am PST

Coffee Break - Sponsored by
Saturday March 8, 2025 10:00am - 11:00am PST
TBA
Saturday March 8, 2025 10:00am - 11:00am PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

10:00am PST

Comittee Meetings
Saturday March 8, 2025 10:00am - 11:00am PST
TBA
Saturday March 8, 2025 10:00am - 11:00am PST
TBA The Nines Hotel, Portland, OR
  Internal Meetings

11:00am PST

Sesson 2.05: Privacy Issues in Advertising
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05a: The Power of Message Framing and Regulatory Focus: Balancing Privacy and Persuasion for Data Consent in Online Behavioral Advertising
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
IJ
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05b: Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
UC
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05c: Rethinking the Concept of Social Media Privacy Concerns
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CB
FD
JP
RL
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.05d: Social Media Privacy Concerns: A Systematic Literature Review and Future Research Agenda
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CB
FD
JP
RL
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

11:00am PST

Sesson 2.06: Advertising Message Strategies
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06a: Wit-Based Humor in Advertising: The Roles of Brand Coolness and Luxuriousness
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
KK
SY
HS
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06b: Sexual Appeal Effects of Plus-Size Model: What Matters is Functionality
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
TN
YF
HC
KY
NR
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06c: Tired of Health Messages? Examining How Message Fatigue Impacts Evaluations and Sharing Intentions of Health PSAs
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
BW
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
DB
TL
SR
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

11:00am PST

Sesson 2.07: Special Topics: AI in Biometrics Research: Opportunities and Controversies in Advertising Research and Practice
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
GR
TW
JW
KW
SH
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

11:00am PST

Sesson 2.04: Advertising and Brand Activism
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04a: Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CL
XZ
XI
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
ZH
SL
YS
AC
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CL
LP
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

11:00am PST

Sesson 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA
Speakers
CL
YW
YS
QY
Saturday March 8, 2025 11:00am - 12:30pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

12:30pm PST

Awards Lunch
Saturday March 8, 2025 12:30pm - 2:00pm PST
TBA
Saturday March 8, 2025 12:30pm - 2:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

2:00pm PST

Coffee Break
Saturday March 8, 2025 2:00pm - 2:30pm PST
TBA
Saturday March 8, 2025 2:00pm - 2:30pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

2:30pm PST

Session 2.09: Session Title: Influencers and Social Media
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09a: Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
CL
XZ
PA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09b: Value Co-Creation and Other Moderators of Influencer Marketing Success on Instagram
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DY
NS
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
JY
PC
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.09d: Does This Ad Makes Me Look Good or Bad? The Role of Impression Management in Social Network Advertising
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
WZ
SR
JW
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 1

2:30pm PST

Session 2.10: Computational Approach in Advertising Research
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10a: Persuade Me with a Face Like Mine: The Role of Facial Similarity in Influencer Persuasion
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
JH
JH
RJ
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
LS
JS
TC
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10c: Conceptualizing The Power of Influential Consumer Connections (PICCs) in Networked Brand Communication
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
HP
BB
GB
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.10d: Emerging Computational Measures of Advertising Attention
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
KV
TD
SC
SB
HK
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 2

2:30pm PST

Session 2.11: Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
NB
DM
EM
HT
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 3

2:30pm PST

Session 2.08: AI, Disclosure, and Consumer Behaviors
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
YR
EA
WK
MS
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
DB
JP
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
HK
YW
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

2:30pm PST

Session 2.08d: A Systematic Review of Anthropomorphism in Modern Advertising: The AI Revolution
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA
Speakers
BA
Saturday March 8, 2025 2:30pm - 4:00pm PST
TBA The Nines Hotel, Portland, OR
  Concurrent Sessions - Group 4

4:00pm PST

Meet the Journal Editors
Saturday March 8, 2025 4:00pm - 5:00pm PST
TBA
Saturday March 8, 2025 4:00pm - 5:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

5:00pm PST

Break
Saturday March 8, 2025 5:00pm - 5:45pm PST
TBA
Saturday March 8, 2025 5:00pm - 5:45pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events

5:45pm PST

Off-Site
Saturday March 8, 2025 5:45pm - 9:00pm PST
TBA
Saturday March 8, 2025 5:45pm - 9:00pm PST
TBA The Nines Hotel, Portland, OR
  Breaks & Special Events
 
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