American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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YR

Yuhosua Ryoo (University of Minnesota Duluth)

My Speakers Sessions

10:30am PST

Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads TBAYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston)

8:30am PST

Sesson 2.03a: Innovative Topics on Research in Sustainability and Advertising TBACharles R. Taylor (Villanova University) • Eunjin (Anna) Kim (University of Southern California) • Hye Jin Yoon (University of Georgia) • Kacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Yoon-Joo Lee (Washington State University) • Yuhosua Ryoo (University of Minnesota Duluth) • Dana Alden (University of Hawaii) • Qimei Chen (University of Hawaii) • Lamberto Zollo (University of Milan) • Riccardo Rialti (University of Siena) • Tyler Milfield (Villanova University)

2:30pm PST

Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior TBAYuhosua Ryoo (University of Minnesota Duluth) • Eunjin (Anna) Kim (University of Southern California) • WooJin Kim (University of Colorado Boulder) • Marla Stafford (University of Nevada - Las Vegas)