American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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YS

Youngji Seo (Syracuse University)

My Speakers Sessions

11:00am PST

Sesson 2.04b: Rainbow Washing or Authentic Brand Activism? The Effects of Brand Value-Campaign Congruity and Brand Credibility TBAZoe Hagley ( ) • Anyun Chatterjee (Temple University) • Susanna Lee (Temple University) • Youngji Seo (Syracuse University)

10:30am PDT

Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types TBAHye Jin Yoon (University of Georgia) • Hanyoung Kim (University of Kentucky) • Jeong-Yeob Han (University of Georgia) • Ja Kyung Seo (University of Georgia) • Jiyoung Yeon (University of Georgia) • Youngjee Ko (Kwangwoon University) • Youngji Seo (Syracuse University)