American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

Bookmark this page in your internet browser for easy access.

YW

Yanyun Wang (University of Colorado Boulder)

My Speakers Sessions

11:00am PST

Sesson 2.04d: When Activism Becomes Artificial: Examining the Effects of AI on Brand Activism TBAChen Lou (Nanyang Technological University) • Yanyun Wang (University of Colorado Boulder) • Qingyuan Yang (University of Florida) • Yuan Sun (University of Florida)

2:30pm PST

Session 2.08c: Unveiling the Human Touch: How AI Chatbots' Emotional Support and Human-Like Profiles Reduce Psychological Reactance to Promote User Self-disclosure in Mental Health Services TBAHanyoung Kim (University of Kentucky) • Yanyun Wang (University of Colorado Boulder)