Xiaoyu (Zoe) Xu (State University of New York at Cortland)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Xiaoyu (Zoe) Xu (State University of New York at Cortland)

My Speakers Sessions

10:30am PST

Session 1.04a: Blame the Bot: Attribution Dynamics in Chatbot-Consumer-Brand Interactions TBAXiaohan Hu (San Diego State University) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) • Chen Chen (University of Miami)