American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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XL

Xiao Liang (University of Miami)

My Speakers Sessions

2:30pm PST

Session 1.10d: What Have We Learned from Professionals? A Systematic Review of Research on Advertising Practitioner Viewpoints TBAKasey Windels (University of Florida) • Sara Champlin (University of North Texas) • Sarah Karl (University of Florida) • Xiao Liang (University of Miami)

8:30am PST

Session 2.02c: Interactivity in Advertising: A Systematic Literature Review and Theoretical Framework TBAXinyu Zhao (University of Miami) • Chen Chen (University of Miami) • Xiao Liang (University of Miami)