American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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WK

WooJin Kim (University of Colorado Boulder)

My Speakers Sessions

10:30am PST

Session 1.04d: It’s Got to Be a Fair Game: A Social Exchange Perspective on Consumer Acceptance of AI-Driven Personalized Ads TBAYuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) • EunJoo Jin (University of Houston)

2:30pm PST

Session 2.08a: Hero or Villain: The Paradox of AI Algorithmic Disclosure in Driving Prosocial Behavior TBAYuhosua Ryoo (University of Minnesota Duluth) • Eunjin (Anna) Kim (University of Southern California) • WooJin Kim (University of Colorado Boulder) • Marla Stafford (University of Nevada - Las Vegas)

8:30am PDT

Session 3.03: Special Topic Session: Taming The AI Storm With Strategies For Advertising Educators. AI Teaching Frameworks, Integrations, Assignments, Topics And Approaches. TBAKristen Sussman (Texas State University) • WooJin Kim (University of Colorado Boulder) • Yanyun (Mia) Wang (University of Colorado Boulder) • Keith Queensberry (Messiah University) • Michael Coolsen (Shippensburg University)