Won-Ki Moon (University of Florida)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Won-Ki Moon (University of Florida)

My Speakers Sessions

8:30am PDT

Session 3.01c: How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy TBAHayoung Sally Lim (University of Oregon) • Haseon Park (University of Minnesota - Twin Cities) • Won-Ki Moon (University of Florida) • Nathan Carpenter (University of Florida) Session 3.02a: From Recommendation to Reaction: How Personalized Advertising Based on Friend Recommendations Shape Consumer Responses TBAWon-Ki Moon (University of Florida) • Sangwook Lee (University of Colorado Boulder) • Yuan Sun (University of Florida) • Mengqi (Maggie) Liao (University of Georgia)