Vesna Zabkar (University of Ljubljana)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Vesna Zabkar (University of Ljubljana)

My Speakers Sessions

8:30am PST

Session 2.01c: Emotional Responses To Rational And Emotional Sustainable Brand Advertising: A Comparison Of Self-reported Measures And Physiological Measures TBAVesna Zabkar (University of Ljubljana) • Mila Zecevic (University of Ljubljana) • Simon Jamšek (University of Ljubljana)