American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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TL

Tobias Langner (University of Wuppertal)

My Speakers Sessions

8:30am PST

Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters TBAJulian Felix Kopka (University of Wuppertal) • Lennart Borgmann (University of Wuppertal) • Tobias Langner (University of Wuppertal)

4:30pm PST

Session 1.13d: Consumer Reactions to Alteration Disclosures in Advertising TBAKacy Kim (Bryant University) • Tobias Langner (University of Wuppertal) • Charles R. Taylor (Villanova University) • Sukki Yoon (Bryant University) • Sohyeon Park (Korea University) Session 1.12d: Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement TBATobias Langner (University of Wuppertal) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal)

11:00am PST

Sesson 2.06d: Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated TBADaniel Bruns (University of Wuppertal) • Tobias Langner (University of Wuppertal) • Stefan Rohrbach (University of Wuppertal)