Tianli Chen (University of Illinois Urbana Champaign)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Tianli Chen (University of Illinois Urbana Champaign)

My Speakers Sessions

2:30pm PST

Session 2.10b: Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling TBAJunqi Shao (University of Illinois Urbana Champaign) • Leona Su (University of Illinois Urbana Champaign) • Tianli Chen (University of Illinois Urbana Champaign)