Sitan Li (University of Tennessee)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Sitan Li (University of Tennessee)

My Speakers Sessions

10:30am PDT

Session 3.05a: Virtual Influencers’ Emotional Voices: Effects of Voice Type and Message Appeal on Consumer Engagement and Brand Choice Behavior TBAMatthew Eastin (University of Texas at Austin) • Sitan Li (University of Tennessee)