Shikhar Bhaskar (University of Plymouth)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Shikhar Bhaskar (University of Plymouth)

My Speakers Sessions

2:30pm PST

Session 1.09d: Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising TBAShikhar Bhaskar (University of Plymouth) • Xiazhao Chen (University of Plymouth) • Rob Angell (University of Stirling)