Rachel Lim (Oklahoma State University)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Rachel Lim (Oklahoma State University)

My Speakers Sessions

2:30pm PST

Session 1.09c: The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements TBAEun Yeon Kang (Bryant University) • Rachel Lim (Oklahoma State University) • Yoon Hi Sung (Yonsei University)