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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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Ploypin Chuenterawong (Chulalongkorn University)
My Speakers Sessions
Saturday
, March 8
2:30pm PST
Session 2.09c: What Motivates VTuber Viewership? An Empirical Exploration of VTubers’ Potential as Product Endorsers Through Uses and Gratification Theory 2.0
TBA
Jeongwon Yang (University of Miami) • Ploypin Chuenterawong (Chulalongkorn University)
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