Olivia Bullock (University of Florida)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Olivia Bullock (University of Florida)

My Speakers Sessions

8:30am PST

Session 1.02a: Overcoming Resistance: The Role of Message Framing and Familiarity in Promoting Regenerative Agriculture Among Farmers and Non-Farmers TBAOlivia Bullock (University of Florida) • Jacqueline Oullette (University of Waterloo)