American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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NS

Nate S. Fisher (University of Oklahoma)

My Speakers Sessions

10:30am PST

Session 1.05a: Gens X, Y, & Z and their Brand Engagement Practices and Motivations on Instagram: A Study Replication and Extension TBADoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma)

2:30pm PST

Session 2.09b: Value Co-Creation and Other Moderators of Influencer Marketing Success on Instagram TBADoyle Yoon (University of Oklahoma) • Nate S. Fisher (University of Oklahoma)