American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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MJ

Mengtian Jiang (University of Kentucky)

My Speakers Sessions

1:00pm PST

Preconference 2: Working in Academia: Building an Academic Reputation & Successful Career Marriott HotelMengtian Jiang (University of Kentucky) • Gayle Kerr (Queensland University of Technology) • Juan Mundel (Arizona State University) • Claire M Segijn (University of Minnesota) • Charles R. "Ray" Taylor (Villanova University) • Jing Yang (Loyola University Chicago) • Heidi Hennink-Kaminski (Michigan State University) • Jef I. Richards (Michigan State University)

8:30am PST

Session 2.01b: Influencing Sustainable Choices through De-influencing: How Social Media Influencers Impact Fast Fashion Attitudes and Impulsive Buying TBAMengtian Jiang (University of Kentucky) • Shuai Guo (University of Kentucky)