American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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MP

Matthew Pittman (University of Tennessee)

My Speakers Sessions

4:30pm PST

Session 1.12a: Congruence Matters? The Impact of Contextual Alignment on Reducing Intrusiveness and Mind Wandering in Advertising TBAMatthew Pittman (University of Tennessee) • Eric Haley (University of Tennessee) • Jie Chen (University of Tennessee)

8:30am PST

Session 2.01d: Environmental Concern & Green Demarketing: Non-Green Consumers Aren’t Buying It TBAMatthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) • Eric Haley (University of Tennessee)

10:30am PDT

Session 3.06d: The Impact of Utilitarian Product Reviews on Brand Perception TBAEric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) • Ben Libon (University of Georgia)