American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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ME

Matthew Eastin (University of Texas at Austin)

My Speakers Sessions

10:30am PST

Session 1.04c: When AI Meets Creativity: Examining Consumer Responses to Artificial Intelligence (AI)-Generated Advertisements TBAMatthew Eastin (University of Texas at Austin) • Y. Greg Song (University of St. Thomas)

10:30am PDT

Session 3.05a: Virtual Influencers’ Emotional Voices: Effects of Voice Type and Message Appeal on Consumer Engagement and Brand Choice Behavior TBAMatthew Eastin (University of Texas at Austin) • Sitan Li (University of Tennessee) Session 3.05b: Pixels and Plots: The Narrative Impact of Virtual Influencers on Social Media Brand Endorsements TBAMatthew Eastin (University of Texas at Austin) • Jeongmin Ham (University of Florida)