Mark Y. Yim (University of Massachusetts Lowell)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Mark Y. Yim (University of Massachusetts Lowell)

My Speakers Sessions

8:30am PDT

Session 3.01b: How Artificial Intelligence (Ai)-based Systems can Jeopardize Consumers: A Technology Affordance Perspective TBAMark Y. Yim (University of Massachusetts Lowell) • Chan Yun Yoo (Saint Joseph's University)