Louvins Pierre (University of Illinois Urbana Champaign)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Louvins Pierre (University of Illinois Urbana Champaign)

My Speakers Sessions

11:00am PST

Sesson 2.04c: Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness TBACarolyn Lin (University of Connecticut) • Louvins Pierre (University of Illinois Urbana Champaign)