Lennart Borgmann (University of Wuppertal)'s schedule for American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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Lennart Borgmann (University of Wuppertal)

My Speakers Sessions

8:30am PST

Session 1.02d: How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters TBAJulian Felix Kopka (University of Wuppertal) • Lennart Borgmann (University of Wuppertal) • Tobias Langner (University of Wuppertal)