American Academy of Advertising's 2025 Annual Conference

American Academy of Advertising's 2025 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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JP

Joe Phua (Southern Methodist University)

My Speakers Sessions

2:30pm PST

Session 2.08b: Is this Real or Fake? Examining the Effects of Disclosure of AI-Generated Content and Source Type in Instagram-based Travel Destination Marketing on Consumer Attitudes and Behavioral Intentions TBADelia Balaban (Babes-Bolyai University) • Joe Phua (Southern Methodist University)

10:30am PDT

Session 3.07b: How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI TBAQuan Xie (Southern Methodist University) • Joe Phua (Southern Methodist University) • Shivani Kosuri (Southern Methodist University) • Sidharth Muralidharan (Southern Methodist University)