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American Academy of Advertising's 2025 Annual Conference
American Academy of Advertising's 2025 Annual Conference
Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!
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JK
Jihye Kim (University of Kentucky)
My Speakers Sessions
Friday
, March 7
8:30am PST
Session 1.01d: Virtual Influencers and Parasocial Bonds: Their Role in Shaping Psychological Well-being and Social Media Engagement
TBA
Jihye Kim (University of Kentucky) • Minseong Kim (Louisiana State University Shreveport)
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