Hye Jin Yoon (University of Georgia)'s schedule for American Academy of Advertising's 2025 Annual Conference

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Hye Jin Yoon (University of Georgia)

My Speakers Sessions

8:30am PST

Sesson 2.03a: Innovative Topics on Research in Sustainability and Advertising TBACharles R. Taylor (Villanova University) • Eunjin (Anna) Kim (University of Southern California) • Hye Jin Yoon (University of Georgia) • Kacy Kim (Bryant University) • Sukki Yoon (Bryant University) • Yoon-Joo Lee (Washington State University) • Yuhosua Ryoo (University of Minnesota Duluth) • Dana Alden (University of Hawaii) • Qimei Chen (University of Hawaii) • Lamberto Zollo (University of Milan) • Riccardo Rialti (University of Siena) • Tyler Milfield (Villanova University)

10:30am PDT

Session 3.06a: Can Memes be Leveraged to Improve Audience Response to Film Advertising Posters? The Impact of Incongruity Between Film Type and Poster Meme Type TBAHye Jin Yoon (University of Georgia) • Haoyue Xiang (University of Georgia) Session 3.06c: Fighting Back with Memes: The Effect of Meme-based Public Service Announcements on Counter-arguing Anti-vaccine Memes Across Different Attack Types TBAHye Jin Yoon (University of Georgia) • Hanyoung Kim (University of Kentucky) • Jeong-Yeob Han (University of Georgia) • Ja Kyung Seo (University of Georgia) • Jiyoung Yeon (University of Georgia) • Youngjee Ko (Kwangwoon University) • Youngji Seo (Syracuse University)